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Are Communications Professionals Concerned about Media Bias? Survey says…

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13 Sep 2022
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Frank Strong, MA, MBA
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0 Comment
Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists Are there still two sides to...
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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

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10 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Companies have all sorts of...
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The Top Arguments For and Against Including Dates on Blogs and Content

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18 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to...
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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [

Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

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18 Jan 2020
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Frank Strong, MA, MBA
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0 Comment
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...
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Spreading Rumors…as a PR Tactic

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14 Oct 2010
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Frank Strong, MA, MBA
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2 Comments
Can you make a mistake as a PR ploy?  The scenario would play out like this: 1.  Company makes a dramatic change (i.e. ostensibly poor logo design). 2.  Social media is outraged. 3.  Company is tone-deaf, poises like a deer in headlights, backlash turns...
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Popular Posts

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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18 Apr 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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12 Jan 2021
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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