Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Companies have all sorts of...Read More
The Top Arguments For and Against Including Dates on Blogs and Content
The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to...Read More
Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]
I watched The Great Hack this past weekend – a documentary on Netflix about the Cambridge Analytica scandal. While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media...Read More
Spreading Rumors…as a PR Tactic
Can you make a mistake as a PR ploy? The scenario would play out like this: 1. Company makes a dramatic change (i.e. ostensibly poor logo design). 2. Social media is outraged. 3. Company is tone-deaf, poises like a deer in headlights, backlash turns...Read More
