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Features Fidelity and Faux Pas of the Social Media Platforms

Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

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28 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
It’s been several years since social media has embarked down a path paved in payment.  The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during...
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Confidence in Analytics Reporting Referral Spam and Trust in Data [UML]

Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]

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17 Dec 2016
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Frank Strong, MA, MBA
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0 Comment
The push for better measurement in marketing and PR has been something of a groundswell over the last decade.  Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right...
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Are Facebook Ads Any Good for B2B Marketing?

Are Facebook Ads Any Good for B2B Marketing?

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22 Nov 2016
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Frank Strong, MA, MBA
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0 Comment
If you’re not using Facebook ads because you don’t think they work in B2B marketing, then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the...
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facebook organic reach header

Infographic: Navigating Facebook Organic Reach

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04 May 2014
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Frank Strong, MA, MBA
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4 Comments
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page.  What’s clear...
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Infographic: Facebook at 10

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15 Feb 2014
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong If there’s ever been a cliché for a love/hate relationship, for me, Facebook would fit the bill.  Some have compared it to a 10-year-old that needs a “timeout.” Still, what the company has done is impressive and probably beyond...
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social commerce

Infographic: Millennials and Social Commerce

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01 Feb 2014
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Frank Strong, MA, MBA
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1 Comment
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with their latest social media report.  I’ve followed this series regularly and spent some time perusing the highlights as presented in this infographic. I’m struck by the inverse relationship...
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facebook brand text status

Minus Like: Facebook Feature Reportedly Cuts off Thumbs

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23 Jan 2014
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Frank Strong, MA, MBA
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0 Comment
Did you see the guest post from Mark Zuckerberg on this blog earlier this month?  It was essentiallyFacebook’s open letter to small business. It was a fun guest post (haven’t seen any alerts in GWMT yet either) and it gave...
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Zuck: Open Letter to Little Facebook Brands

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07 Jan 2014
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Frank Strong, MA, MBA
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5 Comments
by Frank Strong Note:  Written in satire, the following is a parody presented as a guest post by Mark Zuckerberg. It is fictitious. The views expressed here do not necessarily reflect the views of this blog or Mark for that matter. But there’s...
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Why Google+ is a Better Place for Brands

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04 Jun 2013
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Frank Strong, MA, MBA
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5 Comments
by Frank Strong “Google+ is like a gym,” began the Facebook status update. “Everyone joins it but only few use it. [sic]” Lately, I’ve noticed people that make such broad statements have weak or little activity on the social network,...
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Trials and Confessions of a Facebook Faker-2

Trials and Confessions of a Facebook Faker

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09 Jan 2013
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Frank Strong, MA, MBA
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6 Comments
Last August a Facebook financial filing disclosed that 8.7% of accounts on Facebook, or 83 million accounts were fake or duplicate.  It’s a blemish on the record the company has earned coverage for having more users than than most countries have...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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