Features, Fidelity and Faux Pas of the Social Media Platforms [UML]
It’s been several years since social media has embarked down a path paved in payment. The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during... Read More
![Confidence in Analytics Reporting Referral Spam and Trust in Data [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/Confidence-in-Analytics-Reporting-Referral-Spam-and-Trust-in-Data-UML.jpg)
Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]
The push for better measurement in marketing and PR has been something of a groundswell over the last decade. Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right... Read More
Are Facebook Ads Any Good for B2B Marketing?
If you’re not using Facebook ads because you don’t think they work in B2B marketing, then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the... Read More
Infographic: Navigating Facebook Organic Reach
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page. What’s clear... Read More
Infographic: Facebook at 10
by Frank Strong If there’s ever been a cliché for a love/hate relationship, for me, Facebook would fit the bill. Some have compared it to a 10-year-old that needs a “timeout.” Still, what the company has done is impressive and probably beyond... Read More
Infographic: Millennials and Social Commerce
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with their latest social media report. I’ve followed this series regularly and spent some time perusing the highlights as presented in this infographic. I’m struck by the inverse relationship... Read More
Minus Like: Facebook Feature Reportedly Cuts off Thumbs
Did you see the guest post from Mark Zuckerberg on this blog earlier this month? It was essentiallyFacebook’s open letter to small business. It was a fun guest post (haven’t seen any alerts in GWMT yet either) and it gave... Read More
Zuck: Open Letter to Little Facebook Brands
by Frank Strong Note: Written in satire, the following is a parody presented as a guest post by Mark Zuckerberg. It is fictitious. The views expressed here do not necessarily reflect the views of this blog or Mark for that matter. But there’s... Read More
Why Google+ is a Better Place for Brands
by Frank Strong “Google+ is like a gym,” began the Facebook status update. “Everyone joins it but only few use it. [sic]” Lately, I’ve noticed people that make such broad statements have weak or little activity on the social network,... Read More
Trials and Confessions of a Facebook Faker
Last August a Facebook financial filing disclosed that 8.7% of accounts on Facebook, or 83 million accounts were fake or duplicate. It’s a blemish on the record the company has earned coverage for having more users than than most countries have... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
