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Brand Engagement on Social Media Has Never Mattered Less

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26 Sep 2017
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Frank Strong, MA, MBA
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Facebook has reportedly been rewarding video on its platform recently.  This means social media posts that include video are granted better reach on the platform.  In turn, social media experts have rushed to proclaim brands should be using video to...
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Are Facebook Ads Any Good for B2B Marketing?

Are Facebook Ads Any Good for B2B Marketing?

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22 Nov 2016
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Frank Strong, MA, MBA
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If you’re not using Facebook ads because you don’t think they work in B2B marketing, then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the...
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https://www.swordandthescript.com/2013/08/social-sharing-study/

Study of Social Proof: Likes, Beget More Likes

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13 Aug 2013
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Frank Strong, MA, MBA
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2 Comments
Have you heard about the herd? A scientific study out of MIT proves that the more likes, votes or shares a piece of given content receives, the more likely it is to get more. In social media, people will follow...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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