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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Two Reasons PR Needs to Budget a Little Paid Social Budget

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15 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros (hat tip Arik Hanson). The survey doesn’t get into how...
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Infographic: Navigating Facebook Organic Reach

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04 May 2014
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Frank Strong, MA, MBA
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4 Comments
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page.  What’s clear...
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5 Advanced Tips from a Facebook Advertising Playbook

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11 Feb 2014
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Frank Strong, MA, MBA
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by Frank Strong Since I’ve recently ranted against Facebook’s push for advertising, I thought I’d turn it around and take a fair look at effective advertising strategies. I downloaded white paper pitched by Marin Software titled The Definitive Facebook Advertising...
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Fans as a Metric are Fool’s Gold; Off Script #6: Ignite’s Jim Tobin

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30 Jan 2014
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Frank Strong, MA, MBA
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0 Comment
Jim Tobin of Ignite Social Media recently made headlines with this post about Facebook: Facebook Brand Pages Suffer 44% Decline in Reach Since December 1. With offices near Raleigh, NC and Detroit, MI, Jim’s company manages social media marketing for...
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Minus Like: Facebook Feature Reportedly Cuts off Thumbs

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23 Jan 2014
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Frank Strong, MA, MBA
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0 Comment
Did you see the guest post from Mark Zuckerberg on this blog earlier this month?  It was essentiallyFacebook’s open letter to small business. It was a fun guest post (haven’t seen any alerts in GWMT yet either) and it gave...
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Zuck: Open Letter to Little Facebook Brands

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07 Jan 2014
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Frank Strong, MA, MBA
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5 Comments
by Frank Strong Note:  Written in satire, the following is a parody presented as a guest post by Mark Zuckerberg. It is fictitious. The views expressed here do not necessarily reflect the views of this blog or Mark for that matter. But there’s...
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Marketing Ideas: A Different Approach to Social Advertising

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12 Mar 2013
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong Rants about Facebook advertisements are a dime a dozen  and Facebook might be introducing a way for users to pay to have them removed.  I’ve seen a lot of comments in social media flatly saying they’d never...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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