Two Reasons PR Needs to Budget a Little Paid Social Budget
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros (hat tip Arik Hanson). The survey doesn’t get into how...Read More
Infographic: Navigating Facebook Organic Reach
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page. What’s clear...Read More
5 Advanced Tips from a Facebook Advertising Playbook
by Frank Strong Since I’ve recently ranted against Facebook’s push for advertising, I thought I’d turn it around and take a fair look at effective advertising strategies. I downloaded white paper pitched by Marin Software titled The Definitive Facebook Advertising...Read More
Fans as a Metric are Fool’s Gold; Off Script #6: Ignite’s Jim Tobin
Jim Tobin of Ignite Social Media recently made headlines with this post about Facebook: Facebook Brand Pages Suffer 44% Decline in Reach Since December 1. With offices near Raleigh, NC and Detroit, MI, Jim’s company manages social media marketing for...Read More
Minus Like: Facebook Feature Reportedly Cuts off Thumbs
Did you see the guest post from Mark Zuckerberg on this blog earlier this month? It was essentiallyFacebook’s open letter to small business. It was a fun guest post (haven’t seen any alerts in GWMT yet either) and it gave...Read More
Zuck: Open Letter to Little Facebook Brands
by Frank Strong Note: Written in satire, the following is a parody presented as a guest post by Mark Zuckerberg. It is fictitious. The views expressed here do not necessarily reflect the views of this blog or Mark for that matter. But there’s...Read More
Marketing Ideas: A Different Approach to Social Advertising
by Frank Strong Rants about Facebook advertisements are a dime a dozen and Facebook might be introducing a way for users to pay to have them removed. I’ve seen a lot of comments in social media flatly saying they’d never...Read More
