The Benefit of Calculated Risk in Public Relations
There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such... Read More
Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR... Read More
Corp Comm Frets Leadership in Crisis Comms, says Study
What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors,... Read More
Warren Buffet Underscores the Value of Reputation
It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to... Read More
CEOs that Engage Social Media Make a Remarkable Difference
All leaders have different styles. CEOs are leaders and it’s evident they too develop unique styles. Steve Jobs might have been a celebrity CEO, with a finger in many operational buckets. Mark Zuckerberg seems to be the public face; hence... Read More
