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Advocating for a Better Workplace; Off Script No

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

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20 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for...
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The Benefit of Calculated in Risk in Public Relations

The Benefit of Calculated Risk in Public Relations

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16 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. Unfortunately, after going through such...
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Study Reveals Gaps Between CEOs and PR in Communications Goals Issues and Technology Use Cases

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

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23 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR...
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Tripping on Words Senior Leaders as a Catalyst for Crisis Comms

Corp Comm Frets Leadership in Crisis Comms, says Study

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12 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
What potential crisis could have a substantial impact on your business?  That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors,...
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Warren Buffet Reiterates the Value of Reputation

Warren Buffet Underscores the Value of Reputation

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23 Dec 2014
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Frank Strong, MA, MBA
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0 Comment
It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to...
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CEOs that Engage Make a Remarkable Difference

CEOs that Engage Social Media Make a Remarkable Difference

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29 Jul 2012
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Frank Strong, MA, MBA
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4 Comments
All leaders have different styles.   CEOs are leaders and it’s evident they too develop unique styles. Steve Jobs might have been a celebrity CEO, with a finger in many operational buckets. Mark Zuckerberg seems to be the public face; hence...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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