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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

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08 Dec 2020
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Frank Strong, MA, MBA
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0 Comment
Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...
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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

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05 Nov 2020
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Frank Strong, MA, MBA
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0 Comment
Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s...
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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

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01 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to...
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Advocating for a Better Workplace; Off Script No

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

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20 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for...
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3 Ways PR can Partner with HR and Recruiting to Attract Talent

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

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29 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...
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No one More Reliable than an Employee

Crisis Comms:  No one More Reliable than an Employee

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22 Sep 2015
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Frank Strong, MA, MBA
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0 Comment
  If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon, it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. In a contributed article for PRNewser – Amazon Case...
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Engineering the Enterprise for Content Marketing

Engineering the Enterprise for Content Marketing

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23 Jun 2015
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Frank Strong, MA, MBA
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2 Comments
Recently a puzzle like the one nearby made rounds on the web.   Fifth-grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one. ...
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Internal Communications Lessons from a PayPal Fiasco

Internal Communications Lessons from a PayPal Fiasco

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13 Feb 2014
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Frank Strong, MA, MBA
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7 Comments
Good initiative, bad judgment. That’s how I’d characterize PayPal President David Marcus’ message to PayPal employees leaked to VentureBeat.  His note can be summarized by his final paragraph as posted by the same publication: “In closing, if you are one...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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