Crisis Comms: No one More Reliable than an Employee
If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon, it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. In a contributed article for PRNewser – Amazon Case... Read More
Engineering the Enterprise for Content Marketing
Recently a puzzle like the one nearby made rounds on the web. Fifth-grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one. ... Read More
Internal Communications Lessons from a PayPal Fiasco
Good initiative, bad judgment. That’s how I’d characterize PayPal President David Marcus’ message to PayPal employees leaked to VentureBeat. His note can be summarized by his final paragraph as posted by the same publication: “In closing, if you are one... Read More
