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Google is Killing FeedBurner Email; Here are 4 Alternatives

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22 Jun 2021
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Frank Strong, MA, MBA
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Google is shutting Feedburner-emails; viable FeedBurner alternatives to include follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy...
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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

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29 Sep 2020
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Frank Strong, MA, MBA
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Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas...
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xiQ Mixes Content Curation with AI in Support of Account Based Marketing

xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]

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17 Sep 2019
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Frank Strong, MA, MBA
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I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had...
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These Cliff Notes to 19 Email Marketing Studies

The Cliff Notes to 19 Studies, Benchmarks and Email Marketing Statistics

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09 Jul 2019
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Frank Strong, MA, MBA
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Email marketing statistics: average open rate: 16-21%; CTR: 2-3%; bounce rate: 1-10%; subject line length: 80-120 characters; message length: 100-200 words. “In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most...
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The Case For and Against Gated Content and Registration Pages

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11 Jun 2019
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Frank Strong, MA, MBA
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0 Comment
Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it...
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What PR can Learn from Email Marketing [UML]

What PR can Learn from Email Marketing [UML]

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08 Oct 2016
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Frank Strong, MA, MBA
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As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the...
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Email Still a Killer App

Email: Still a Killer App

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05 Feb 2010
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Frank Strong, MA, MBA
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Unleashing the Killer App. Remember that book? For me, it brings back a rush of memories. The dot-com startups for example. One I watched closely raised $140 million in VC funding, was lead by Wharton graduates, and shuttered in 2000...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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