email marketing Archives|

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and...

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

29 Sep 2020

Frank Strong, MA, MBA

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Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas...

xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]

17 Sep 2019

Frank Strong, MA, MBA

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I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had...

These Cliff Notes to 19 Email Marketing Studies

The Cliff Notes to 19 Studies, Benchmarks and Email Marketing Statistics

09 Jul 2019

Frank Strong, MA, MBA

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Email marketing statistics: average open rate: 16-21%; CTR: 2-3%; bounce rate: 1-10%; subject line length: 80-120 characters; message length: 100-200 words. “In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most...

The Case For and Against Gated Content and Registration Pages

11 Jun 2019

Frank Strong, MA, MBA

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Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it...

What PR can Learn from Email Marketing [UML]

08 Oct 2016

Frank Strong, MA, MBA

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As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the...