B2B Email Marketing: Timing and Relevancy, not Volume Key to Success
Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas...Read More
xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]
I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had...Read More
The Cliff Notes to 19 Studies, Benchmarks and Email Marketing Statistics
Email marketing statistics: average open rate: 16-21%; CTR: 2-3%; bounce rate: 1-10%; subject line length: 80-120 characters; message length: 100-200 words. “In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most...Read More
The Case For and Against Gated Content and Registration Pages
Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it...Read More
![What PR can Learn from Email Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/What-PR-can-Learn-from-Email-Marketing-UML-header.jpg)
What PR can Learn from Email Marketing [UML]
As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the...Read More
Email: Still a Killer App
Unleashing the Killer App. Remember that book? For me, it brings back a rush of memories. The dot-com startups for example. One I watched closely raised $140 million in VC funding, was lead by Wharton graduates, and shuttered in 2000...Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
