Answering Tough Media Questions and Still Making a Good Impression
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace...Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In...Read More
How to Generate Media Referenceable B2B Customers with a Blog
You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get...Read More
Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore...Read More
![Tried and True Media Relations Best Practices [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/07/Tried-and-True-Media-Relations-Best-Practices-UML.jpg)
Tried and True Media Relations Best Practices [UML]
I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with...Read More
Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing
There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.” It seems true for personal relationships, but it may be at odds with some aspects of...Read More
Survey: 5 Top Ways Reporters Find Sources and Stories
When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently...Read More
3 Easy Questions that Trip Up Media Interviews
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters,...Read More
A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is...Read More
The Marketing Value of Twitter Centers on Earned Media
Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this: …Twitter has made...Read More
