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Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]

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11 Feb 2020
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Frank Strong, MA, MBA
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The links included in press releases sent out over a wire service have no SEO value anymore; there are still many good reasons for sending out a press release, but SEO isn’t one of them. Lately, I’ve noticed several opinion...
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An Eclectic but Intriguing Mix of 32 Statistics that Sum Up PR and Marketing in 2019 (1)

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

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24 Dec 2019
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Frank Strong, MA, MBA
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I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...
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Pragmatic Marketing and PR Predictions for 2020

30 Pragmatic Marketing and PR Predictions for 2020

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10 Dec 2019
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Frank Strong, MA, MBA
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Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...
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A Behind the Scenes Look at How Cision is Bringing Earned Media Attribution and Retargeting to Public Relations

How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing]

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26 Nov 2019
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Frank Strong, MA, MBA
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0 Comment
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who...
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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Two Reasons PR Needs to Budget a Little Paid Social Budget

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15 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros (hat tip Arik Hanson). The survey doesn’t get into how...
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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]

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14 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Most PR professionals (68%) say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about...
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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility Executives that Understand PR Tend to Value it More

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]

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17 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...
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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

New PR Tech Products, Integrations, Independence, Names and Markets; OnePitch, Cision, Critical Mention, Signal A.I. and Intrado [PR Tech Sum No. 4]

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06 Aug 2019
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Frank Strong, MA, MBA
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There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...
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PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

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14 May 2019
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Frank Strong, MA, MBA
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0 Comment
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
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Earned Media Putting Quantifying the Value of Media Relations

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

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11 May 2019
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Frank Strong, MA, MBA
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0 Comment
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media, is far more challenging than other forms of...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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