Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing
There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.” It seems true for personal relationships, but it may be at odds with some aspects of... Read More
Survey: 5 Top Ways Reporters Find Sources and Stories
When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently... Read More
3 Easy Questions that Trip Up Media Interviews
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters,... Read More
A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
“It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it.” That’s my take on a marketing campaign that Shift Communications is... Read More
The Marketing Value of Twitter Centers on Earned Media
Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this: …Twitter has made... Read More
PR: It is How We Discover Brands
by Frank Strong Awareness, familiarity and trust are all essential elements of a brand that sells successfully. It’s an evolution that begins but probably never ends, save for the termination of a brand. It’s the latter that drives us down... Read More
Prediction 2014: The Year of Social Media Advertising
by Frank Strong eMarketer says 90% of marketers will use social media marketing in 2014. In this case marketing increasingly means paid social media advertising. In summary the publication writes: Call 2014 the year of “social acceptance.” More marketers are... Read More
Would You Outsource Your Native Ads?
by Frank Strong Media outlets are hiring writers that are not journalists. Instead these writers are hired to write advertisements, which are designed to look like news stories, for advertisers. So reported Michael Sebastian in an AdAge article titled: Who’s... Read More
No, PR Does Not Look More Like Advertising
PR Daily ran an opinion piece that said, the PR industry today looks an awful lot like advertising. Why does it look like this, according to the author? Because, with social media, blogs and even press releases, PR is going... Read More
Is Yelp the New Front Page?
About a month ago I needed to get my carpets cleaned. As is instinctive with so many consumers these days, I turned to Google to find a professional carpet cleaner. The first organic search result was from a review on... Read More
