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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...
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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

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08 Sep 2020
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Frank Strong, MA, MBA
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Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...
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Image shows a person balancing. Aims to convey the them of this blog post which is about PR and media bias.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

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11 Aug 2020
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Frank Strong, MA, MBA
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Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates...
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agility earned media mastery summit-s

Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit]

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06 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist, Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis...
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Earned Media vs. Media Relations [PR Tech Sum]

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04 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...
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PR Measurement: How is Communications Proving Value?

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23 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications, according to the 3rd annual...
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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

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09 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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0 Comment
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

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19 May 2020
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Frank Strong, MA, MBA
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0 Comment
Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s...
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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists [UML]

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16 May 2020
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Frank Strong, MA, MBA
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0 Comment
Of all the media relations insights the best one is this: be relevant. These three studies polled 4,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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