The top PR priorities, challenges and opportunities in 2026 [survey]
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity Cision, a public relations (PR) software vendor, polled 561 communications professionals from the U.S. and UK late...Read More
7 non-negotiable digital trust signals PR must use in this era of distrust
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be believable – online and off The default reaction of the majority of your target audience is distrust. Survey after survey shows people...Read More
10 PR blog posts that summarize the state of comms in 2025
Generative AI went from novelty to mainstream, making PR a business priority and bringing new trends, yet the fundamentals of communications remain the same In my observation, the year 2025 has been one of the most interesting years in public...Read More
Editorial integrity demands PR due diligence with AI-generated copy
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect Close to half (44%) of reporters surveyed have a negative perception...Read More
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task “What a brand says, and what others say about it, are two different things.” That’s according to a new study titled...Read More
Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack
Brass tack answers from an experienced professional, who still pitches every week, to common questions about pitching the media Many of the media pitching “tips” you see today are 101-level advice. If you sort through the guest posts on media...Read More
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a...Read More
Is the influence of traditional media – and by extension media relations – waning?
There’s nothing you can say about yourself that has the same influence as someone else saying it about you; if PR keeps that central tenet in mind, then you are adaptable to whatever the future might bring Media relations has...Read More
Chatting with the robots inside PR software [PR tech summary no. 62]
Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists Generative AI is changing search. That change is starting at the foundation. For example, traditional search was built on backlinks. Google understood...Read More
PR advice for those open letters and those marked up responses
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance The open letter has become...Read More
