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The New Normal: Why PR is More Valuable than Ever [Earned Media Summit]

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20 Aug 2021
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Frank Strong, MA, MBA
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Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling!...
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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

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27 Jul 2021
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Frank Strong, MA, MBA
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Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...
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Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

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18 May 2021
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Frank Strong, MA, MBA
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One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights There’s a lot of talk lately about getting back to normal and while things are...
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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

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27 Apr 2021
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Frank Strong, MA, MBA
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If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there that’s suggestive of integration, but I’ve never been able to get past the order of...
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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

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30 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too Business efforts on social media tends come in...
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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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12 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution...
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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

How Do You Monitor for Mentions on Podcasts [PR Tech Sum No. 18]

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03 Nov 2020
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Frank Strong, MA, MBA
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PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...
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The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

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22 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting harder, but now there’s a new analysis of content being published...
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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...
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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

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08 Sep 2020
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Frank Strong, MA, MBA
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Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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