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6 Creative PR Ideas for Blended Media

6 Creative PR Ideas for Blended Media

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14 Jan 2013
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Frank Strong, MA, MBA
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3 Comments
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Darwin In marketing and public relations, creativity is often more art than science. One way to get ideas is to...
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Seven-creative-PR-ideas

Seven Creative PR Ideas

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09 Sep 2009
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Frank Strong, MA, MBA
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5 Comments
Creativity can do well to help get a message out. Creative PR carries risk as there’s always a chance the idea will flop, or worse attract negative attention. A good way to brainstorm for new ideas and to see what has worked...
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Spun Up: Why Traditional Media Still Matters

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08 Jul 2009
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Frank Strong, MA, MBA
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Comments are Off
by Frank Strong PR spin? It’s spun up! Claire Cain Miller’s article in The New York Times, Spinning the Web: P.R in Silicon Valley, ignited the blogosphere this week. Just last night, in catching up on my reading, it seemed I couldn’t...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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