Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an... Read More
Is Media Relations Getting Harder?
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals, which... Read More
12 Things You Should do to Amplify a Media Mention Once You’ve Earned It
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest,... Read More
![Earned Media Poised for New Prominence in 2018 [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Earned-Media-Poised-for-New-Prominence-in-2018-UML.jpg)
Earned Media Poised for New Prominence in 2018 [UML]
If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud, questionable metrics, and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video... Read More
10 Fundamentals for Successful B2B Media Interviews
B2B reporters today don’t do media interviews like they once did. The pace of news is faster. The shelf-life of articles is shorter. There are fewer reporters responsible for more stories. There’s only so much time in the day which... Read More
Answering Tough Media Questions and Still Making a Good Impression
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace... Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In... Read More
How to Generate Media Referenceable B2B Customers with a Blog
You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get... Read More
Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore... Read More
