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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

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22 Nov 2022
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Frank Strong, MA, MBA
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About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive  Commetric came out this week with its “PR Measurement Twitter Influencer Index.”...
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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
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PR Measurement: How is Communications Proving Value?

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23 Jun 2020
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Frank Strong, MA, MBA
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A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications, according to the 3rd annual...
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A Behind the Scenes Look at How Cision is Bringing Earned Media Attribution and Retargeting to Public Relations

How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing]

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26 Nov 2019
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Frank Strong, MA, MBA
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A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who...
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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

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06 Aug 2019
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Frank Strong, MA, MBA
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There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...
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PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

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14 May 2019
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Frank Strong, MA, MBA
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Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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