PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive Commetric came out this week with its “PR Measurement Twitter Influencer Index.”...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
PR Measurement: How is Communications Proving Value?
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications, according to the 3rd annual...Read More
How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing]
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who...Read More
New PR Tech Products, Integrations, Independence, Names and Markets; OnePitch, Cision, Critical Mention, Signal A.I. and Intrado [PR Tech Sum No. 4]
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...Read More
Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...Read More
