Why is the PESO model essential to PR? [special guest post]
Public relations is like a puzzle; paid, earned, shared and owned media each serve as a piece, working together to create one complete and effective communication strategy The PESO Model consists of four different communication channels: paid, earned, shared...Read More
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double LLMs are poised to replace search and more and more businesses will turn to PR...Read More
The top PR priorities, challenges and opportunities in 2026 [survey]
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity Cision, a public relations (PR) software vendor, polled 561 communications professionals from the U.S. and UK late...Read More
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a...Read More
Chatting with the robots inside PR software [PR tech summary no. 62]
Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists Generative AI is changing search. That change is starting at the foundation. For example, traditional search was built on backlinks. Google understood...Read More
PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive Commetric came out this week with its “PR Measurement Twitter Influencer Index.”...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
PR Measurement: How is Communications Proving Value?
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications, according to the 3rd annual...Read More
How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing]
A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who...Read More
New PR Tech Products, Integrations, Independence, Names and Markets; OnePitch, Cision, Critical Mention, Signal A.I. and Intrado [PR Tech Sum No. 4]
There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...Read More
