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Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

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03 Jun 2017
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Frank Strong, MA, MBA
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0 Comment
The media landscape of today looks different than it did 10 or 20 years ago.  For most marketers or communicators, this is a simple fact of modern maturity. However, for the executive working outside of those functions, the world is...
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The Dynamic Web Pop-ups, Persistence and SERP [UML]

The Dynamic Web: Pop-ups, Persistence and SERP [UML]

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22 Oct 2016
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Frank Strong, MA, MBA
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0 Comment
There’s a tag I’ve kept on this blog over the years called “dynamic web.”  It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. For example, social...
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Google Hangs Up on Popups and Hangouts [UML]-top

Google Hangs Up on Popups and Hangouts [UML]

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27 Aug 2016
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Frank Strong, MA, MBA
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2 Comments
Few companies have ushered in an era of online influence like Google. Even fewer have been able to retain that influence. It wasn’t the first to company to help people find things on the web – but it’s approach to...
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The Blurry Edges of PR; Off Script #11 Kevin Hartman of LTPR

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

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02 Aug 2016
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Frank Strong, MA, MBA
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0 Comment
I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. Kevin Hartman is...
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Atlanta PR Firm

In Atlanta, this Humble PR Blog is now a PR Firm

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05 May 2016
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Frank Strong, MA, MBA
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2 Comments
This blog I created about seven years ago is now a business – introducing Sword and the Script Media, LLC.  This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and...
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

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08 Dec 2015
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Frank Strong, MA, MBA
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2 Comments
Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market.  Some 17% of Americans listen to podcasts monthly according to...
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content marketing CMO

Sign of Content Marketing Times: CMO, Survey and a VC

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27 May 2014
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Frank Strong, MA, MBA
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0 Comment
Jeff Jones took two unusual steps among executives in large enterprises.  First, he responded.  Second, he responded with humility and grace. As the CMO of Target, Jones was responding of course, to a Gawker story that circulated the social web...
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Building, not Borrowing: What PR is Missing

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19 Dec 2013
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong About a year ago I presented at a hat trick of speaking engagements in the PR industry. These ranged from national professional association – to a regional event produced by a trade publication – to a local...
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The Biggest Twitter IPO Story the Media Completely Missed

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12 Nov 2013
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO....
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Why Reporters Should Check Out Google+

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22 Oct 2013
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong I’ve been thinking about a blog post about Google’s $1,000 victory over the stock market.  I’ve got a different angle in mind, but also did some (news) searches tonight to see what else had been written. My search terms...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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