Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]
The media landscape of today looks different than it did 10 or 20 years ago. For most marketers or communicators, this is a simple fact of modern maturity. However, for the executive working outside of those functions, the world is...Read More
![The Dynamic Web Pop-ups, Persistence and SERP [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/The-Dynamic-Web-Pop-ups-Persistence-and-SERP-UML.jpg)
The Dynamic Web: Pop-ups, Persistence and SERP [UML]
There’s a tag I’ve kept on this blog over the years called “dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. For example, social...Read More
![Google Hangs Up on Popups and Hangouts [UML]-top](https://www.swordandthescript.com/wp-content/uploads/2016/08/Google-Hangs-Up-on-Popups-and-Hangouts-UML-top.jpg)
Google Hangs Up on Popups and Hangouts [UML]
Few companies have ushered in an era of online influence like Google. Even fewer have been able to retain that influence. It wasn’t the first to company to help people find things on the web – but it’s approach to...Read More
The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR
I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. Kevin Hartman is...Read More
In Atlanta, this Humble PR Blog is now a PR Firm
This blog I created about seven years ago is now a business – introducing Sword and the Script Media, LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and...Read More
7 Superior Podcasts for Super Listeners Eyeing the Big Picture
Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Some 17% of Americans listen to podcasts monthly according to...Read More
Sign of Content Marketing Times: CMO, Survey and a VC
Jeff Jones took two unusual steps among executives in large enterprises. First, he responded. Second, he responded with humility and grace. As the CMO of Target, Jones was responding of course, to a Gawker story that circulated the social web...Read More
Building, not Borrowing: What PR is Missing
by Frank Strong About a year ago I presented at a hat trick of speaking engagements in the PR industry. These ranged from national professional association – to a regional event produced by a trade publication – to a local...Read More
The Biggest Twitter IPO Story the Media Completely Missed
by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO....Read More
Why Reporters Should Check Out Google+
by Frank Strong I’ve been thinking about a blog post about Google’s $1,000 victory over the stock market. I’ve got a different angle in mind, but also did some (news) searches tonight to see what else had been written. My search terms...Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
