Study: Marketing Budgets Take Aim at Digital, Social and Mobile
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted...Read More
Future of Social Media Marketing is a Path Paved in Payment
Successful social media marketing, if not now, then in the near future will require an investment. Marketers are going to have to pay to play. It’s an idea that’s been in the corner of my mind for a while and...Read More
