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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

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16 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,...
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2020 Marketing Budget Planning Here’s How Marketers Say Spending is Shaping Up

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

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22 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,...
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

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10 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
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The Skim on 3 Credible Studies About the CMO

Outperform: The Skim on 3 Credible Studies About the CMO [UML]

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13 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency. We all have...
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The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

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02 Oct 2018
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Frank Strong, MA, MBA
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0 Comment
A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He...
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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs

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25 Sep 2018
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Frank Strong, MA, MBA
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0 Comment
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...
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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

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08 May 2018
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Frank Strong, MA, MBA
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0 Comment
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey...
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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

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12 Sep 2017
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Frank Strong, MA, MBA
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1 Comment
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark...
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Marketing Budgets Planning and Benchmarks for 2017 [UML]

Marketing Budgets, Planning and Benchmarks for 2017 [UML]

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10 Dec 2016
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Frank Strong, MA, MBA
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0 Comment
The end of the year is usually jammed packed.  We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time...
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Social and Mobile Marketing Takeaways from the Fuqua CMO Survey

The CMO Survey with Social & Mobile Marketing Takeaways

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05 Apr 2016
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Frank Strong, MA, MBA
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0 Comment
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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