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Marketing as Sensors The Peripheral Votes in Your Business Results

The Competition and Industry Gets a Vote on Your Marketing

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04 Sep 2018
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Frank Strong, MA, MBA
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Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and dynamic. You can’t get so focused on what you’re trying to do – that you...
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Yes Your Marketing Predecessor was Probably a Hot Mess [UML]

Your Marketing Predecessor was Probably a Hot Mess [UML]

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25 Feb 2017
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Frank Strong, MA, MBA
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Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...
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The Blurry Edges of PR; Off Script #11 Kevin Hartman of LTPR

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

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02 Aug 2016
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Frank Strong, MA, MBA
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0 Comment
I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. Kevin Hartman is...
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Setting Conditions for a Product Launch

Market Priming: Setting Conditions for a Product Launch

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04 Aug 2015
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Frank Strong, MA, MBA
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0 Comment
  Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke point. Getting across, and gaining a foothold would be decisive to the operation. The ability to...
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Marketing, Strategy and War Analogies

Marketing, Strategy and War Analogies

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06 Jun 2013
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Frank Strong, MA, MBA
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2 Comments
For three years he had traded space for time. Skirmished, lost, retreated and did it again. The war dragged on. Public support plummeted. Abandonment rates grew. The men were exhausted and bitten by frost. It was dark. It was cold....
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technology-distracted-2

Technology, Distracted: Citizen Soldiers and the Effects of Connectivity Down Range

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29 Mar 2012
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Frank Strong, MA, MBA
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3 Comments
Technology.   It makes life both easier and more complicated; it simplifies and streamlines, but it also complicates and adds a line or two on the to-do list. The irony of technology has become more apparent to me over the last...
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Earthquakes News and the Pace of Social Networks2

Earthquakes, News and the Pace of Social Networks

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23 Aug 2011
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Frank Strong, MA, MBA
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0 Comment
We’ve seen many cases of social media outpacing the traditional news media. Word from the Iranian protests, the Tunisian and other Arab revolutions and more recently, the riots in London, traveled much faster than the news could report. It’s one thing...
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Coke Target Rumors SEO and Crisis Communications-header

Coca-Cola, Target, Rumors, SEO and Crisis Communications

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14 Aug 2011
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Frank Strong, MA, MBA
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2 Comments
My dear mother forwarded me an email today with the subject line, “Target Says “Veterans do not meet our area of giving.” It was one of those emails that had been flashed around the world and the string was filled...
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7 military sayings applied to PR

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28 Jan 2011
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Frank Strong, MA, MBA
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7 Comments
For all the flack they get, clichés can be a powerful communication tools.  They are precise phrases with definitive meanings that leave little room for misinterpretation.  Of course, cliché is also part of a culture, and they don’t always translate from one...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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