People are not taking government economic surveys; businesses have the same problem
Businesses need to take a more considered, deliberate and cohesive approach to obtaining feedback; don’t allow a machine to get between your business and the customer Every now and then, the Federal Reserve will send me a survey. The last...Read More
Pair of surveys show why B2B tech needs to work on their customer marketing efforts
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired...Read More
Your Response to Business Reviews Might Count as Much as the Review Itself
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A friend of mine with a small business was worried about a negative review. He’s a...Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont...Read More
Qualify Hard; Close Easy: Leads in Unscripted Marketing Links
Foolish enough to take a phone call on the Big Creek Greenway, a bike and running path that weaves through suburban Atlanta, perhaps I deserved the crack on the screen of my smartphone. Having safely finished the conversation, I moved to...Read More
Infographic: The Perennial Customer Revolution
Bellbottoms are coming back in style. It seems every few years I hear this but the retro-trend never actually seems to materialize. It makes for good chit chat, but beyond that such chatter, is more or less idle. It also...Read More
B2B Customers Want Thought Leadership
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –...Read More
Good customer service is great marketing
When a company fixes problems before you ask and exceeds expectations, it creates powerful word-of-mouth marketing that cannot be purchased When customers have great experiences with businesses, something magical happens: They tell other people. In this way, customers are a...Read More
Corporate America Invoking Theft of Time
by Frank Strong Dr. Seuss once asked, “How did it get late so soon?” People invented the concept of time, and yet our perceptions vary by personality and culture. For example, I can assure you firsthand, the notion of time...Read More
The Complicated Problem of Social CRM
The morning Twitter launched its IPO, I whipped out my iPhone to place a trade using the USAA app and to my dismay could not get it to work. I’m not sure what happened, but I did what many customers...Read More
