The economic outlook for marketing from the latest CMO survey
Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow “Marketing contracts under economic pressure despite growing value and AI gains.” That’s the title of the 35th edition...Read More
People are not taking government economic surveys; businesses have the same problem
Businesses need to take a more considered, deliberate and cohesive approach to obtaining feedback; don’t allow a machine to get between your business and the customer Every now and then, the Federal Reserve will send me a survey. The last...Read More
One thing AI can’t truly inform marketing or comms about is human experience
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way I first saw the headline in a marketing newsletter: AI-generated content should be clearly labeled. The headline was based on this finding...Read More
Study correlates SaaS marketing spend with faster growth
SaaS companies that grow faster tend to invest more in every customer-facing function: sales, marketing and customer success There’s a correlation between the overall growth rate of SaaS companies and their investment in marketing. Whether bootstrapped or equity backed, those...Read More
OER: a simple framework for marketing and comms measurement that aligns you with the CFO
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. That’s...Read More
Good customer service is great marketing
When a company fixes problems before you ask and exceeds expectations, it creates powerful word-of-mouth marketing that cannot be purchased When customers have great experiences with businesses, something magical happens: They tell other people. In this way, customers are a...Read More
