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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

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07 Jun 2022
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Frank Strong, MA, MBA
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Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

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06 Jul 2021
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Frank Strong, MA, MBA
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OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Why? I...
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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

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03 Nov 2020
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Frank Strong, MA, MBA
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PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the...
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Earned Media vs. Media Relations [PR Tech Sum]

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04 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

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04 Feb 2020
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Frank Strong, MA, MBA
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Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

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06 Aug 2019
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Frank Strong, MA, MBA
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There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. For reference, I’m...
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The Market Size for PR Software PR Tech Sum Burton-Taylor Cision Muck Rack Critical Mention Talkwalker

How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

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04 Jun 2019
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Frank Strong, MA, MBA
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0 Comment
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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