A seed to fix the growing public relations problem for AI companies
Public sentiment sours on AI as companies reap the consequences of alarmist messaging on jobs, energy costs and failed initiatives; the fix doesn’t start with a messaging exercise – it starts with a listening tour A Pew Research study published...Read More
PR advice for those open letters and those marked up responses
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance The open letter has become...Read More
For comms pros, Silicon Valley Bank is a reminder that trust is currency
Trust is a currency that can’t be bought or sold but it can be earned, loaned and squandered Why does money have value? It’s not because there’s gold “backing it up.” That ended long ago. And sure, it makes bartering...Read More
Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the volume of work has grown, but so too has the variety of work. Nine in...Read More
What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum No. 11]
Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool (PR tech sum)....Read More
A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners
Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has well-defined etiquette for radio network traffic. When you have a TIC – troops in contact...Read More
An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity
In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is mentioned in a review on one of these sites, the tool will alert you to...Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...Read More
The Dark and Twisted Side of Automation in Advertising
They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. The...Read More
![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML.jpg)
How to Deliver a Genuine Corporate Apology [UML]
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business...Read More
