![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML.jpg)
How to Deliver a Genuine Corporate Apology [UML]
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business... Read More
![Metrics in Crisis Comms Marketing and Social Media [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Metrics-in-Crisis-Comms-Marketing-and-Social-Media-UML.jpg)
Metrics in Crisis Comms, Marketing and Social Media [UML]
The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. Ask any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. ... Read More
Corp Comm Frets Leadership in Crisis Comms, says Study
What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors,... Read More
Quality Content: Devices, Sales and Crisis; Unscripted Marketing Links
What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball. Meanwhile, the piece that is written hurriedly, and... Read More
Company that Wrote the Book on Crisis Comms Adds New Chapter
Johnson & Johnson turned crisis comms heads recently with headlines like this one from CBS News: Johnson & Johnson ordered to pay $72M over cancer death. Numerous news reports say a jury made the award in a civil case after... Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems.... Read More
The Empire Strikes Back: 3 Reactions to Amazon vs. NYT
by Frank Strong Former pitch man for the President, Jay Carney, came out swinging in a big way for Amazon today. He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium:... Read More
Crisis Comms: No one More Reliable than an Employee
If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon, it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. In a contributed article for PRNewser – Amazon Case... Read More
What if NYC Made WTC BASE Jumping an Annual Event?
In 2013 three BASE jumpers snuck into the World Trade Center in the wee hours of the morning, climbed to the top, and jumped off with parachutes. The trio filmed the stunt, were later tracked down by authorities and charged... Read More
Avoid the Noid: A Mascot that Became a PR Crisis Case Study
The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. It also proved, in part, a useful segue in a recent Marketplace story about another mascot by a separate... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
