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What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum]

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07 Apr 2020
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Frank Strong, MA, MBA
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Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool (PR tech sum)....
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A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners

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17 Mar 2020
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Frank Strong, MA, MBA
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Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has well-defined etiquette for radio network traffic. When you have a TIC – troops in contact...
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An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech

An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity

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12 Nov 2019
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Frank Strong, MA, MBA
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In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is mentioned in a review on one of these sites, the tool will alert you to...
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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

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05 Feb 2019
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Frank Strong, MA, MBA
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You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...
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The Dark and Twisted Side of Automation in Advertising

The Dark and Twisted Side of Automation in Advertising

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25 Jul 2017
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Frank Strong, MA, MBA
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They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. The...
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How to Deliver a Genuine Corporate Apology [UML]

How to Deliver a Genuine Corporate Apology [UML]

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15 Apr 2017
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Frank Strong, MA, MBA
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You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business...
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Metrics in Crisis Comms Marketing and Social Media [UML]

Metrics in Crisis Comms, Marketing and Social Media [UML]

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21 Jan 2017
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Frank Strong, MA, MBA
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The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed.  Ask any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. ...
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Tripping on Words Senior Leaders as a Catalyst for Crisis Comms

Corp Comm Frets Leadership in Crisis Comms, says Study

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12 Jul 2016
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Frank Strong, MA, MBA
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What potential crisis could have a substantial impact on your business?  That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors,...
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Quality Content Devices Sales and Crisis Unscripted Marketing Links

Quality Content: Devices, Sales and Crisis; Unscripted Marketing Links

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04 Jun 2016
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Frank Strong, MA, MBA
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What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball.  Meanwhile, the piece that is written hurriedly, and...
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Company that Wrote the Book on Crisis Comms Adds New Chapter

Company that Wrote the Book on Crisis Comms Adds New Chapter

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01 Mar 2016
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Frank Strong, MA, MBA
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Johnson & Johnson turned crisis comms heads recently with headlines like this one from CBS News: Johnson & Johnson ordered to pay $72M over cancer death. Numerous news reports say a jury made the award in a civil case after...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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