How a Brilliant and Creative PR Idea can Flop [Case Study]
Good creative PR ideas are hard to come by. Harder still if they actually make business sense. The Potomac Tech Wire, reported on October 28, 2009, had a stellar example of a great idea poorly executed: Sterling, Va. — SkyBitz, the Sterling-based...Read More
Unconventionally Creative: An Un-PR Case Study
Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after all, isn’t that what PR is all about? GotVMail rebranded itself Grasshopper, Inc. and to...Read More
7 Creative Social Media and PR Ideas
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right word, but to my...Read More
Seven Creative PR Ideas
Creativity can do well to help get a message out. Creative PR carries risk as there’s always a chance the idea will flop, or worse attract negative attention. A good way to brainstorm for new ideas and to see what has worked...Read More
Creative PR Ideas for Contests
Contests can be among the most creative PR ideas – and contests can drive great coverage. Two such ideas that crossed my radar this week were the LG National Texting Championship and Blogger’s upcoming 10-year birthday celebration. What I found interesting is that these...Read More
