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7 Sexy and Creative PR Ideas

7 Sexy and Creative PR Ideas

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16 May 2013
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Frank Strong, MA, MBA
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4 Comments
cre·a·tiv·i·ty noun /ˌkrē-āˈtivitē/ The use of the imagination or original ideas, esp. in the production of an artistic work I  love to write posts about  creative ideas. And creative ideas are hard to find.  Go ahead — search for creative PR. So as I’m perusing the...
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Art or Science Creative Marketing and PR

Art or Science: Creative Marketing and PR

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07 Jan 2013
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Frank Strong, MA, MBA
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4 Comments
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half.  That phrase was coined long before the rich analytics the web provides. That might lead us to believe we could figure out...
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Product Placement meets Content Marketing meets Creative PR

Product Placement meets Content Marketing meets Creative PR

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03 Dec 2012
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Frank Strong, MA, MBA
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3 Comments
Even the venerable NPR can be a sucker for a good marketing story every once in a while.  And DC Comics scored big time.  It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James...
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7 Creative Pitches Brands Made for Mother’s Day

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10 May 2012
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Frank Strong, MA, MBA
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0 Comment
We’ve got a few more days to get something for Mom – or grandma, or baby’s mama, or a sister with kids (mine has six!).  This year I was planning ahead – a marketing email from the same local flower...
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https://www.swordandthescript.com/2012/01/7-creative-pr-and-marketing-ideas/

5 Creative PR and Marketing Ideas

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21 Jan 2012
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Frank Strong, MA, MBA
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8 Comments
Not everyone gets feedback from David Pouge or Robert Scoble for their PR pitches, but creative PR and marketing ideas do have a way of earning the right attention all on their own – and hopefully from customers. I like...
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A Creative Press Release You’ll Love

A Creative Press Release You’ll Love

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25 Aug 2011
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Frank Strong, MA, MBA
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2 Comments
Press releases sometimes get a bad rap. Sometimes they are confusing. Sometimes they are both. For example, if you type “press releases are” into Google, the search engine suggests press releases are “not a PR strategy” or are “spam.” The...
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The Creative Instagram PR Idea

The Creative Instagram PR Idea

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06 Mar 2011
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Frank Strong, MA, MBA
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0 Comment
Instagram is a photo-sharing app that has taken the social media world by storm having earned some 2 million registered users and growing. Photo sharing isn’t new, but Instagram is different in two key respects. First, it is available only...
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header-Remember when Words were Not Disposable

Remember when Words were Not Disposable?

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06 Jan 2011
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Frank Strong, MA, MBA
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0 Comment
The address was handwritten on the envelope.   A plain white standard business envelope, buried under a stack of unread newspapers I hadn’t yet found time to peruse.  I had given up hope and was throwing them out.  Lucky for me,...
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Dots of Intelligent PR

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01 Apr 2010
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Frank Strong, MA, MBA
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2 Comments
Bob Tippee, the editor of the Oil & Gas Journal had some interesting, if not eloquent, things to say in an Advertising Age opinion article published in the March 22nd issue. On the heels of winning a 2010 Crain Award, his words were...
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7-creative-pr-ideas-for-the-holidays

‘Tis the season: 7 creative PR ideas for the holidays

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11 Dec 2009
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Frank Strong, MA, MBA
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0 Comment
Santa’s coming to town — what clever PR campaigns are out there spreading the word mixed with the scent of pine? As always, a good way to brainstorm for ideas is to scour the Web and see what campaigns creative...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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