Art or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides — and that might lead us to believe we could figure out which half... Read More
Product Placement meets Content Marketing meets Creative PR
Even the venerable NPR can be a sucker for a good marketing story every once in a while. And DC Comics scored big time. It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James... Read More
7 Creative Pitches Brands Made for Mother’s Day
We’ve got a few more days to get something for Mom – or grandma, or baby’s mama, or a sister with kids (mine has six!). This year I was planning ahead – a marketing email from the same local flower... Read More
5 Creative PR and Marketing Ideas
Not everyone gets feedback from David Pouge or Robert Scoble for their PR pitches, but creative PR and marketing ideas do have a way of earning the right attention all on their own – and hopefully from customers. I like... Read More
A Creative Press Release You’ll Love
Press releases sometimes get a bad rap. Sometimes they are confusing. Sometimes they are both. For example, if you type “press releases are” into Google, the search engine suggests press releases are “not a PR strategy” or are “spam.” The... Read More
The Creative Instagram PR Idea
Instagram is a photo-sharing app that has taken the social media world by storm having earned some 2 million registered users and growing. Photo sharing isn’t new, but Instagram is different in two key respects. First, it is available only... Read More
Remember when Words were Not Disposable?
The address was handwritten on the envelope. A plain white standard business envelope, buried under a stack of unread newspapers I hadn’t yet found time to peruse. I had given up hope and was throwing them out. Lucky for me,... Read More
Dots of Intelligent PR
by Frank Strong Bob Tippee, the editor of the Oil & Gas Journal had some interesting, if not eloquent, things to say in an Advertising Age opinion article published in the March 22nd issue. On the heels of winning a 2010 Crain Award,... Read More
‘Tis the season: 7 creative PR ideas for the holidays
Santa’s coming to town — what clever PR campaigns are out there spreading the word mixed with the scent of pine? As always, a good way to brainstorm for ideas is to scour the Web and see what campaigns creative... Read More
How a Brilliant and Creative PR Idea can Flop [Case Study]
Good creative PR ideas are hard to come by. Harder still if they actually make business sense. The Potomac Tech Wire, reported on October 28, 2009, had a stellar example of a great idea poorly executed: Sterling, Va. — SkyBitz, the Sterling-based... Read More
