PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations
88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...Read More
3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...Read More
Two Creative PR Stunts that Turned a Press Release Upside Down
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....Read More
How B2B Marketing Can Get More Content Value out of Trade Shows
In-person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. For example, the most recent...Read More
The PR Stunt that Saved Batman for Generations
PR is a long-term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would...Read More
History and Stock Photos: 5 Creative Public Relations Ideas
Tablet accessories, history, stock photos and traffic cops. None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or...Read More
4 Creative PR Ideas for Crisis Communications
Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about pproblem-solvingas it is communication. Corporate crisis communications provides a demonstration because there are...Read More
10 Timeless Creative PR Ideas for Public Relations Professionals
Where do creative PR ideas come from? How do we develop ideas and what does the life cycle of an idea look like? There are those in our field that advocate for a strict discipline of science – that is...Read More
5 Creative Marketing, PR and Social Media Ideas
If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern....Read More
Seriously Fun Analysis: Google’s Android KitKat PR Stunt
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before...Read More
