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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

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17 Aug 2021
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Frank Strong, MA, MBA
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0 Comment
88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...
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3 Ways PR can Partner with HR and Recruiting to Attract Talent

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

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29 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...
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Two Creative PR Stunts that Turned a Press Release Upside Down

Two Creative PR Stunts that Turned a Press Release Upside Down

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12 Jun 2018
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Frank Strong, MA, MBA
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0 Comment
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....
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How B2B Can Get More out of Trade shows and Conferences

How B2B Marketing Can Get More Content Value out of Trade Shows

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25 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
In-person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations.  This is for good reason because research demonstrates events are often a good source of leads. For example, the most recent...
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The PR Stunt that Saved Batman for Generations

The PR Stunt that Saved Batman for Generations

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29 Mar 2016
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Frank Strong, MA, MBA
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1 Comment
PR is a long-term strategy.  Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would...
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5 Creative Public Relations Ideas

History and Stock Photos: 5 Creative Public Relations Ideas

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07 Apr 2015
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Frank Strong, MA, MBA
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0 Comment
Tablet accessories, history, stock photos and traffic cops.  None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or...
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4 Creative PR Ideas for Crisis Communications-Chevy-Tweet

4 Creative PR Ideas for Crisis Communications

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04 Nov 2014
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Frank Strong, MA, MBA
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3 Comments
Constraint breeds creativity.  It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about pproblem-solvingas it is communication. Corporate crisis communications provides a demonstration because there are...
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10 Timeless Creative PR Ideas

10 Timeless Creative PR Ideas for Public Relations Professionals

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03 Dec 2013
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Frank Strong, MA, MBA
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7 Comments
Where do creative PR ideas come from? How do we develop ideas and what does the life cycle of an idea look like? There are those in our field that advocate for a strict discipline of science – that is...
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5 Creative Marketing PR and Social Media Ideas

5 Creative Marketing, PR and Social Media Ideas

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19 Nov 2013
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Frank Strong, MA, MBA
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0 Comment
If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern....
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Seriously Fun Analysis: Google’s Android KitKat PR Stunt

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05 Sep 2013
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Frank Strong, MA, MBA
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4 Comments
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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