Two Creative PR Stunts that Turned a Press Release Upside Down
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on.... Read More
How B2B Marketing Can Get More out of Trade Shows
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. For example, the most... Read More
The PR Stunt that Saved Batman for Generations
PR is a long-term strategy. Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business While reinvention is a timeless PR positioning strategy, for Batman the process would... Read More
History and Stock Photos: 5 Creative Public Relations Ideas
Tablet accessories, history, stock photos and traffic cops. None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or... Read More
4 Creative PR Ideas for Crisis Communications
Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about pproblem-solvingas it is communication. Corporate crisis communications provides a demonstration because there are... Read More
10 Timeless Creative PR Ideas for Public Relations Pros
Where do creative PR ideas come from? How do we develop ideas and what does the life cycle of an idea look like? There are those in our field that advocate a strict discipline of science – that is to... Read More
5 Creative Marketing, PR and Social Media Ideas
If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern.... Read More
Seriously Fun Analysis: Google’s Android KitKat PR Stunt
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before... Read More
7 Sexy and Creative PR Ideas
cre·a·tiv·i·ty noun /ˌkrē-āˈtivitē/ The use of the imagination or original ideas, esp. in the production of an artistic work I love to write posts about creative ideas. And creative ideas are hard to find. Go ahead — search for creative PR. So as I’m perusing the... Read More
Art or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides — and that might lead us to believe we could figure out which half... Read More
