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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

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16 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point...
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How Creative Agile and Metrics can Sing in Marketing Harmony

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

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21 Jul 2018
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Frank Strong, MA, MBA
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0 Comment
Agile marketing is not a marketing strategy but rather a management technique for executing a marketing strategy — getting the right priorities done. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly...
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Libraries Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

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03 Feb 2018
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Frank Strong, MA, MBA
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3 Comments
One of the risks in marketing is the tendency we all have to get caught in a habit.  We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even...
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If there is a Best Practice in Marketing it’s Being Different

If there is a Best Practice in Marketing, it’s Being Different

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14 Mar 2017
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Frank Strong, MA, MBA
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1 Comment
How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a proven method for obtaining the attention of a room...
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Creative Storytelling as the Soul of B2B Marketing [UML]

Creative Storytelling as the Soul of B2B Marketing [UML]

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04 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
It’s far too easy to say that B2B technology is dull.  That’s just an excuse when the central responsibility of the creative marketer is to convert the uninteresting into something interesting. Too often we fall into the trap of describing...
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Repurpose Does Not Mean Regurgitate in Content Marketing

Repurpose Does Not Mean Regurgitate in Content Marketing

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06 Dec 2016
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Frank Strong, MA, MBA
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1 Comment
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but...
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Personal-Injury-Lawyer-Schools-Marketers-on-Marketing-2

Personal Injury Lawyer Schools Marketers on Viral Marketing

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06 Feb 2014
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Frank Strong, MA, MBA
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4 Comments
Every marketer wants to go “viral” – the enduring mission to be the next Old Spice, the next Dollar Shave Club, or Oreo.  Oreo in particular, is especially compelling because it segues to disruptive thinking, lawyers and the notion of...
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5 Creative Marketing PR and Social Media Ideas

5 Creative Marketing, PR and Social Media Ideas

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19 Nov 2013
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Frank Strong, MA, MBA
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0 Comment
If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern....
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Seriously Fun Analysis: Google’s Android KitKat PR Stunt

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05 Sep 2013
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Frank Strong, MA, MBA
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4 Comments
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before...
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if-you-had-one-wish-for-marketing-2

If You Had One Wish For Creative Marketing…

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01 Aug 2013
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Frank Strong, MA, MBA
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0 Comment
When I was a little boy, I had what I thought was a brilliant idea about wishes.  Should I ever free a genie from a lamp and be granted three wishes, my third wish would be a wish for an infinite...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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