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3 Ways PR can Partner with HR and Recruiting to Attract Talent

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

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29 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...
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Two Creative PR Stunts that Turned a Press Release Upside Down

Two Creative PR Stunts that Turned a Press Release Upside Down

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12 Jun 2018
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Frank Strong, MA, MBA
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0 Comment
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....
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Where We Lost Our Creativity Along the Way and How to Get it Back

Is Creativity a Skill or Talent? And How it can be Learned and Lost [UML]

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10 Feb 2018
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Frank Strong, MA, MBA
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0 Comment
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is...
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Libraries Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

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03 Feb 2018
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Frank Strong, MA, MBA
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3 Comments
One of the risks in marketing is the tendency we all have to get caught in a habit.  We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even...
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20 Golden PR and Content Marketing Nuggets that will Outlive 2017

20 Golden PR and Content Marketing Ideas that will Outlive 2017

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23 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from...
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7 Sexy and Creative PR Ideas

7 Sexy and Creative PR Ideas

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16 May 2013
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Frank Strong, MA, MBA
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4 Comments
cre·a·tiv·i·ty noun /ˌkrē-āˈtivitē/ The use of the imagination or original ideas, esp. in the production of an artistic work I  love to write posts about  creative ideas. And creative ideas are hard to find.  Go ahead — search for creative PR. So as I’m perusing the...
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Tapping White Space for Creative Blog Ideas

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09 May 2013
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Frank Strong, MA, MBA
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0 Comment
Everyone has their methods for coming up with blogging ideas — or in screwing up their blog strategy. Some prefer a strict enforcement of an editorial calendar, while some prefer to simply wing it.  There’s a good case to be made on...
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Six Creative Ideas for Blog Posts

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21 Mar 2013
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Frank Strong, MA, MBA
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6 Comments
by Frank Strong The only thing boring about content may well be the creator. That was the message in a post on Copyblogger with a subtitle that read, “There are no boring topics, only boring content creators.” Author Pratik Dholakiya next...
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6 Creative PR Ideas for Blended Media

6 Creative PR Ideas for Blended Media

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14 Jan 2013
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Frank Strong, MA, MBA
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3 Comments
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Darwin In marketing and public relations, creativity is often more art than science. One way to get ideas is to...
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https://www.swordandthescript.com/2009/09/unconventionally-creative-a-non-pr-pr-case-study/

Unconventionally Creative: An Un-PR Case Study

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23 Sep 2009
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Frank Strong, MA, MBA
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1 Comment
Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after all, isn’t that what PR is all about? GotVMail rebranded itself Grasshopper, Inc. and to...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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