3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...Read More
Two Creative PR Stunts that Turned a Press Release Upside Down
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....Read More
Is Creativity a Skill or Talent? And How it can be Learned and Lost [UML]
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is...Read More
![Libraries Long-Term Value and the Influence of Creativity in Content Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2018/02/Libraries-Long-Term-Value-and-the-Influence-of-Creativity-in-Content-Marketing-UML.jpg)
Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]
One of the risks in marketing is the tendency we all have to get caught in a habit. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even...Read More
20 Golden PR and Content Marketing Ideas that will Outlive 2017
PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from...Read More
7 Sexy and Creative PR Ideas
cre·a·tiv·i·ty noun /ˌkrē-āˈtivitē/ The use of the imagination or original ideas, esp. in the production of an artistic work I love to write posts about creative ideas. And creative ideas are hard to find. Go ahead — search for creative PR. So as I’m perusing the...Read More
Tapping White Space for Creative Blog Ideas
Everyone has their methods for coming up with blogging ideas — or in screwing up their blog strategy. Some prefer a strict enforcement of an editorial calendar, while some prefer to simply wing it. There’s a good case to be made on...Read More
Six Creative Ideas for Blog Posts
by Frank Strong The only thing boring about content may well be the creator. That was the message in a post on Copyblogger with a subtitle that read, “There are no boring topics, only boring content creators.” Author Pratik Dholakiya next...Read More
6 Creative PR Ideas for Blended Media
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -Darwin In marketing and public relations, creativity is often more art than science. One way to get ideas is to...Read More
Unconventionally Creative: An Un-PR Case Study
Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after all, isn’t that what PR is all about? GotVMail rebranded itself Grasshopper, Inc. and to...Read More
