Common Sense: The persuasion campaign behind the Fourth of July
The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity The Fourth of July marks the day the United States declared independence from the British Monarchy...Read More
A Veteran’s Day Message: Be a Better Veteran
I met him at a business networking event. Several events, in fact. He’s an unassuming business owner. Modest. Seemingly ordinary. You wouldn’t guess it by looking at him, but he owns a franchise business with many locations around the country. He’s...Read More
Social Dads: Profile of a Father on Social Media [Infographic]
More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented...Read More
7 Clever Thanksgiving Day Marketing Infographics
There’s no shortage of infographics describing Thanksgiving this year – infographics are marketing technique that while not new, has staying power. I was however surprised at just how many are in circulation on this topic on the web. I’ve reviewed...Read More
A Colonial Pamphlet “Common Sense” Intersects with PR [Independence Day]
“As much hath been said of the advantages of reconciliation which, like an agreeable dream, hath passed away and left us as we were, it is but right, that we should examine the contrary side of the argument, and inquire...Read More
Seven (Mostly) Feel-Good Christmas Stories
Amid reports of fiscal cliffs, more shootings, blizzards and tornadoes over Christmas, there were a number of stories, several of which are feel-good, but certainly all intriguing. In-between gifts, games, and holiday cheer, I’ve taken notes on an iPhone an...Read More
Are Brands Doing Anything Good for Christmas?
I bought a coach ticket on US Air, but last night I flew First Class. I don’t know how it happened; I suppose it could have been luck, randomness or even Christmas cheer. I tweeted my thanks to @USAirways and...Read More
7 Creative Pitches Brands Made for Mother’s Day
We’ve got a few more days to get something for Mom – or grandma, or baby’s mama, or a sister with kids (mine has six!). This year I was planning ahead – a marketing email from the same local flower...Read More
3 Public Relations Lessons from April Fool’s Day
By virtue of sheer numbers, April Fool’s Day must be growing its marketing spend each year. It’s got a long way to go to catch up with the monetization of Christmas, but the beb was alive last Sunday with the...Read More
‘Tis the season: 7 creative PR ideas for the holidays
Santa’s coming to town — what clever PR campaigns are out there spreading the word mixed with the scent of pine? As always, a good way to brainstorm for ideas is to scour the Web and see what campaigns creative...Read More
