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Be a Better Veteran

A Veteran’s Day Message: Be a Better Veteran

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07 Nov 2017
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Frank Strong, MA, MBA
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I met him at a business networking event.  Several events, in fact. He’s an unassuming business owner.  Modest.  Seemingly ordinary. You wouldn’t guess it by looking at him, but he owns a franchise business with many locations around the country. He’s...
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Social Dads Profile of a Father on Social Media -header

Social Dads: Profile of a Father on Social Media [Infographic]

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18 Jun 2016
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Frank Strong, MA, MBA
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More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers.  That’s according to a survey of 1,200 “social dads” by Social Media Link and presented...
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7 Clever Thanksgiving Day Marketing Infographics

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28 Nov 2013
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Frank Strong, MA, MBA
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1 Comment
There’s no shortage of infographics describing Thanksgiving this year – infographics are marketing technique that while not new, has staying power.  I was however surprised at just how many are in circulation on this topic on the web. I’ve reviewed...
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PR-common-sense-independence-day-2

A Colonial Pamphlet “Common Sense” Intersects with PR [Independence Day]

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02 Jul 2013
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Frank Strong, MA, MBA
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2 Comments
“As much hath been said of the advantages of reconciliation which, like an agreeable dream, hath passed away and left us as we were, it is but right, that we should examine the contrary side of the argument, and inquire...
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Seven-Mostly-Feel-Good-Christmas-Stories-You-Might-Have-Missed-2

Seven (Mostly) Feel-Good Christmas Stories

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26 Dec 2012
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Frank Strong, MA, MBA
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0 Comment
Amid reports of fiscal cliffs, more shootings, blizzards and tornadoes over Christmas, there were a number of stories, several of which are feel-good, but certainly all intriguing.  In-between gifts, games, and holiday cheer, I’ve taken notes on an iPhone an...
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Are Brands Doing Anything Good for Christmas

Are Brands Doing Anything Good for Christmas?

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24 Dec 2012
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Frank Strong, MA, MBA
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0 Comment
I bought a coach ticket on US Air, but last night I flew First Class. I don’t know how it happened; I suppose it could have been luck, randomness or even Christmas cheer. I tweeted my thanks to @USAirways and...
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7 Creative Pitches Brands Made for Mother’s Day

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10 May 2012
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Frank Strong, MA, MBA
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0 Comment
We’ve got a few more days to get something for Mom – or grandma, or baby’s mama, or a sister with kids (mine has six!).  This year I was planning ahead – a marketing email from the same local flower...
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3 Public Relations Lessons from April Fool's Day

3 Public Relations Lessons from April Fool’s Day

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02 Apr 2012
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Frank Strong, MA, MBA
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1 Comment
By virtue of sheer numbers, April Fool’s Day must be growing its marketing spend each year. It’s got a long way to go to catch up with the monetization of Christmas, but the beb was alive last Sunday with the...
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7-creative-pr-ideas-for-the-holidays

‘Tis the season: 7 creative PR ideas for the holidays

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11 Dec 2009
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Frank Strong, MA, MBA
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0 Comment
Santa’s coming to town — what clever PR campaigns are out there spreading the word mixed with the scent of pine? As always, a good way to brainstorm for ideas is to scour the Web and see what campaigns creative...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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