The type of content B2B buyers say helps vendors win deals [study]
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B...Read More
How B2B marketing can influence the sales team to use its content according to behavioral science
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for...Read More
B2B Content Consumption is “Directly Correlated” with Intent to Buy
A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two...Read More
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third...Read More
The 6 Top B2B Content Formats Buyers Find Most Valuable
Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging...Read More
Wordle “Baked” Marketing into its Product; SaaS Companies Have This Too
SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how...Read More
The Enduring Characteristics of Winning B2B Content Marketing Programs
Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? Some of the answers are found on page four of...Read More
Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more pieces of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content...Read More
Marketing Content: A Decision Matrix for Reviews and Approvals Done
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a...Read More
M&A as a Shortcut to Content Marketing Results
Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience to accelerate growth. Speed, quality, or cost – pick two. Ask any product manager at...Read More
