HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

/
17 May 2022
/
Frank Strong, MA, MBA
/
0 Comment
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third...
Read More

The 6 Top B2B Content Formats Buyers Find Most Valuable

/
26 Apr 2022
/
Frank Strong, MA, MBA
/
0 Comment
Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging...
Read More

Wordle “Baked” Marketing into its Product; SaaS Companies Have This Too

/
15 Feb 2022
/
Frank Strong, MA, MBA
/
0 Comment
SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how...
Read More

The Enduring Characteristics of Winning B2B Content Marketing Programs

/
08 Oct 2020
/
Frank Strong, MA, MBA
/
0 Comment
Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? Some of the answers are found on page four of...
Read More

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

/
10 Sep 2020
/
Frank Strong, MA, MBA
/
0 Comment
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more pieces of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content...
Read More
A Decision Matrix for Reviews and Approvals in Marketing

Marketing Content: A Decision Matrix for Reviews and Approvals Done

/
25 Aug 2020
/
Frank Strong, MA, MBA
/
0 Comment
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a...
Read More

M&A as a Shortcut to Content Marketing Results

/
28 Jul 2020
/
Frank Strong, MA, MBA
/
0 Comment
Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience to accelerate growth. Speed, quality, or cost – pick two. Ask any product manager at...
Read More

Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

/
31 Mar 2020
/
Frank Strong, MA, MBA
/
0 Comment
Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been...
Read More

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

/
29 Feb 2020
/
Frank Strong, MA, MBA
/
0 Comment
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...
Read More
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021

Recent Posts

  • Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]
  • The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
  • A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
  • An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
  • The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
  • Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
  • The 13 Most Popular Blog posts on Sword and the Script in 2022
  • Survey Says Successful Bloggers Do these 5 Things Differently
  • It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
  • PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT