M&A as a Shortcut to Content Marketing Results
Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience to accelerate growth. Speed, quality, or cost – pick two. Ask any product manager at...Read More
Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]
Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been...Read More
Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...Read More
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