Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...Read More
The Top Arguments For and Against Including Dates on Blogs and Content
The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to...Read More
Here’s How to Fix a Big Mistake in Content Marketing
A big content marketing mistake is not giving it its own space, it’s own email, it’s own analytics. One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct...Read More
30 Pragmatic Marketing and PR Predictions for 2020
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...Read More
![Benchmarks for Content Marketing Blogging and Webinars [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/11/Benchmarks-for-Content-Marketing-Blogging-and-Webinars-UML.jpg)
3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]
Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of...Read More
3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing
For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to...Read More
xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]
I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had...Read More
All Marketing is NOT Content Marketing
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers...Read More
6 Myths about Content Marketing and the Role of PR
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it....Read More
How Long Should a Blog Post Be? [Useful Blogging Statistics]
A survey of 1,000 bloggers found the average blog post is about 1,100 words long and takes an average of 3.5 hours to write. While length doesn’t necessarily equal quality, bloggers that write longer posts generally report better results. Writers...Read More
