Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more pieces of vendor content Pieces of content. Consumption. There are unpolished phrases the marketing community kicks around to describe the outsized role content...Read More
Marketing Content: A Decision Matrix for Reviews and Approvals Done
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a...Read More
M&A as a Shortcut to Content Marketing Results
Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience to accelerate growth. Speed, quality, or cost – pick two. Ask any product manager at...Read More
Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt
75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters...Read More
Content Marketing is the New Conference and Trade Show During Quarantine [UML]
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them...Read More
Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]
Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. The pressure has been...Read More
Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Companies have all sorts of...Read More
Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...Read More
The Top Arguments For and Against Including Dates on Blogs and Content
The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to...Read More
Here’s How to Fix a Big Mistake in Content Marketing
A big content marketing mistake is not giving it its own space, it’s own email, it’s own analytics. One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct...Read More
