Art or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides. That might lead us to believe we could figure out...Read More
B2B Marketers Settling in for a Social Media Marathon
by Frank Strong Social media, and it’s role in content marketing for B2B companies, has earned its stripes. As a marketing tactic, social media ranked second only to SEO in a new report by eMarketer, based on data from Demandbase...Read More
Why Content Marketing is the New Branding
Branding isn’t your company name. It’s not a tag line. It’s not a logo. Branding is creating a perception. It gets new customers over the sales hurdle of education. It renews loyalty with existing customers. It creates envy among the competition. When marketers ask,...Read More
Trough of Disillusionment: the Content Marketing Backlash
If content marketing was a technology, Gartner might say it has entered the “trough of disillusionment.” Ironic that even those that point out the flaws, will also continue to embrace the concept in practice. What started as a charge, became...Read More
Product Placement meets Content Marketing meets Creative PR
Even the venerable NPR can be a sucker for a good marketing story every once in a while. And DC Comics scored big time. It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James...Read More
Nine Takeaways from the Book Optimize by Lee Odden
Lee Odden‘s new book Optimize as about 10 years of blogging — and all the lessons and experience that go into that endeavor — stuffed into 232 pages. If you follow the Online Marketing Blog many of the themes Lee and his team...Read More
