Trough of Disillusionment: the Content Marketing Backlash
If content marketing was a technology, Gartner might say it has entered the “trough of disillusionment.” Ironic that even those that point out the flaws, will also continue to embrace the concept in practice. What started as a charge, became...Read More
Product Placement meets Content Marketing meets Creative PR
Even the venerable NPR can be a sucker for a good marketing story every once in a while. And DC Comics scored big time. It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James...Read More
Nine Takeaways from the Book Optimize by Lee Odden
Lee Odden‘s new book Optimize as about 10 years of blogging — and all the lessons and experience that go into that endeavor — stuffed into 232 pages. If you follow the Online Marketing Blog many of the themes Lee and his team...Read More
