Content Marketing Backlash? Fuggetaboutit
Enter the content marketing backlash. We are not far away from seeing posts titled “Content marketing is dead.” But really, it’s just getting started. Yesterday, The New York Times ran a story about Marcus Sheridan, who often goes by TheSalesLion. It’s...Read More
Small Business Love Affair with Content Marketing
by Frank Strong Small businesses are engaged in a growing love affair with content marketing according to a survey by BusinessBolts.com and analyzed by eMarketer. Three-quarters of small businesses are engaged in content marketing and 74% said they plan to...Read More
Content Marketing: Five Creative Ways to Repurpose Content
If we want people to read our content — we’ve got to tell them about it. A great way to do that is to repurpose content as part of a content marketing program. There’s a good case for repurposing content beyond...Read More
Why PR Should Embrace Content Marketing
PR should embrace content marketing. If there’s one trend that has reached a tipping point in PR — it is content marketing. Content marketing is a perfect blend of SEO and social media for the online marketing mix. But for...Read More
PR Strategy: Paid Media Tactics for Earning Media
Advertising offers great message control but questionable credibility. PR offers credibility through third party validation, but there are no message guarantees. As an industry, we love to look at these separately to compare and contrast, but a better value is looking at...Read More
Techniques for getting Leaders Involved in Content Marketing
by Frank Strong Marcus Sheridan wrote an ever green post this week that content marketing success often hinges on management involvement. “If your company CEO and/or management team do not fully embrace content marketing, your efforts to find massive success...Read More
Art or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides. That might lead us to believe we could figure out...Read More
B2B Marketers Settling in for a Social Media Marathon
by Frank Strong Social media, and it’s role in content marketing for B2B companies, has earned its stripes. As a marketing tactic, social media ranked second only to SEO in a new report by eMarketer, based on data from Demandbase...Read More
Why Content Marketing is the New Branding
Branding isn’t your company name. It’s not a tag line. It’s not a logo. Branding is creating a perception. It gets new customers over the sales hurdle of education. It renews loyalty with existing customers. It creates envy among the competition. When marketers ask,...Read More
Trough of Disillusionment: the Content Marketing Backlash
If content marketing was a technology, Gartner might say it has entered the “trough of disillusionment.” Ironic that even those that point out the flaws, will also continue to embrace the concept in practice. What started as a charge, became...Read More
