Content Marketing is PR
Some of the conclusions drawn from a recent study – The Role of Content in the Consumer Decision Making Process – are missing the mark from my perspective. One finding from the study: “A brand new in-lab study by Nielsen, commissioned...Read More
Why the Deluge of Content Raises Standards for Content Marketing
The proliferation of content marketing has led some pundits to criticize the quality: it’s challenging to consistently conceive ideas, write and publish content of uniform high-quality. If that problem exists, then suffice to say it’s not a new issue, though...Read More
We are Number #1 is a Weak Content Marketing Strategy
Every organization sets its sights on being the best – but even in the cases where it’s actually true, this is a poor content marketing strategy. Nobody likes a chest-thumping. In our own interpersonal communications, we go to lengths to...Read More
Infographic: 25 Useful Content Marketing Tools
by Frank Strong With so many tools available for content marketing and social media, it’s easy to feel overwhelmed, so when the Social Times ran this infographic on their site, it caught my attention as useful for a weekend share....Read More
The Soft and Subtle PR Pitch of Content Marketing
He just started writing reporters one day. It was a time before blog comments, and tweets, and Facebook updates; he sent his thoughts by email. It wasn’t a pitch. It wasn’t a call to action. It was a note. Just...Read More
The Long Road to Content Shock
Have we reached the limits of content marketing? Is the birth of a trend, just now starting to hit the mainstream, destined to crash? Mark Schaefer calls it “content shock,” which comes with an eloquent explanation that boils down to...Read More
Focusing on a Few 2014 Content Marketing Predictions
“Microsoft will buy one, maybe two, media companies in certain industries,” wrote Joe Pulizzi, in CMI post titled 50 Content Marketing Predictions for 2014. “The outcome of these moves will pave the way for further media purchases throughout the year...Read More
Building, not Borrowing: What PR is Missing
by Frank Strong About a year ago I presented at a hat trick of speaking engagements in the PR industry. These ranged from national professional association – to a regional event produced by a trade publication – to a local...Read More
Love, Hate and a Prediction for Content Marketing
by Frank Strong I have a love-hate relationship with Groupon. I love the concept of a deal, the motivational economics of scarcity and the idea its email marketing program introduces me to purchases I might not otherwise have considered. I...Read More
The Single Most Valuable Attribute of Content Marketing
Years ago I had a mentor that was ruthless about meetings and time. The deal was this: If you want me to mentor you (me), then you commit to a time every week without excuse. Don’t be late. Not even...Read More
