Study: Effective Content Marketing Has One Element
Walk with me for a moment – to about 30 years ago. The setting is the 1980s sitcom Growing Pains and Mike Seaver’s teacher had found – after the conclusion of an exam – that Mike had written out answers...Read More
Infographic: Nurturing the Gap between Marketing and Sales
A while back, as I was taking command of a headquarters company in an infantry battalion, I was fortunate to have been paired with a First Sergeant (he senior enlisted advisor for a company grade commander) who was the king...Read More
8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing
There are a lot of business books that claim to have something for everyone – from beginner to expert. Epic Content Marketing, by Joe Pulizzi, is one of the few that fulfills that promise. Recently I finished his book, and as...Read More
Infographic: Content Marketing Strategy Conundrum
If you don’t know where you’re going, then any road will take you there, as the old adage says. The challenge for many businesses is they do know where they want to go, but they aren’t sure – or there...Read More
Sign of Content Marketing Times: CMO, Survey and a VC
Jeff Jones took two unusual steps among executives in large enterprises. First, he responded. Second, he responded with humility and grace. As the CMO of Target, Jones was responding of course, to a Gawker story that circulated the social web...Read More
Balancing PR with Content Marketing
Part of any job is choosing the right tools. For PR pros, especially those focused on media relations, the right tools also convey meaning. This is what Marshall McLuhan meant and he conveyed his messages in a book. In Amusing...Read More
Infographic: Content Marketing Divide; Rich Getting Richer
The content rich keep getting richer, while the content poor keep getting poorer. That’s my observation from Eloqua’s report The State of Content Marketing in 2014. Eloqua conducted an online survey of its marketing community. It had 205 takers and...Read More
Infographic: B2B Marketing Budgets Focus on Content, Digital
More than half of B2B marketers are experiencing moderately larger budgets this year over a last, according to an infographic published by Advertising Age at the beginning of the year. The publication conducts and annual survey of brands and budgets....Read More
9 Sweeping Lessons from Content Marketing Benchmarking Study
In January, research firm Ascend2 released a study of 521 sales and marketing professionals was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went...Read More
7 Attitudes for Effective Content Marketing (101)
by Frank Strong “Content marketing” means providing information that educates a customer or prospective customer enabling them to make an informed purchasing decision. Instead of hard-selling products or services business use content they create to engage and inform prospects to...Read More
