Your ‘welcome email’ has the highest open rate and CTR
Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if...Read More
Financial analysts say marketing is an investment, not a cost
90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an...Read More
How to solve the top content creation challenges in B2B content marketing
The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content...Read More
Trust issues: the one reason buyers give B2B content a letter grade of “D”
71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and...Read More
Audience identification is the essential first step for all marketing and communications
The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all...Read More
The type of content B2B buyers say helps vendors win deals [study]
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B...Read More
Survey Says Successful Bloggers Do these 5 Things Differently
Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and visuals “When I pulled up our data, I had one big takeaway: we put too...Read More
It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts I had a chance to be a judge for the annual content marketing awards hosted by...Read More
B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify If you’ve been in marketing for...Read More
Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both Numbers like these from eMarketer make my head explode:...Read More
