Why great writing starts with the audience [special guest post]
Successful writing is not just about selling a product or promoting an organization; it is about understanding the audience and creating messages that build trust and inspire action Great writing doesn’t just begin with the first sentence, hook or lede....Read More
28 PR and B2B marketing statistics from studies published so far in 2026
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation Regular readers know I spend a lot of effort on these pages sorting...Read More
Read you later: Data study shows delay between gated content download and consumption
Registrations for gated content dipped in 2025; prospects and customers download and read a week later Marketing faces a lot of pressure to demonstrate results. Accordingly, the benefit of gating content is the production of a signal to measure. As...Read More
Should media relations follow-up on PR pitches? Here’s what the data says
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted One challenge for PR in pitching stories to the media is the lack of response....Read More
Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated a measly 1,062 clicks When generative AI was still fairly new, an entrepreneurial friend of...Read More
The top PR priorities, challenges and opportunities in 2026 [survey]
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity Cision, a public relations (PR) software vendor, polled 561 communications professionals from the U.S. and UK late...Read More
Purposeful browsing: Does long form content still have a place in the era of generative AI?
Early indications are generative AI tends to surface long form in-depth content; visitors from AI results browse with purpose and are more likely to convert Long form content still has a place in the generative AI era. People are still...Read More
The B2B marketing playbook must shift from tricks to education
Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness “I want them demo-ing the software because when they see the software, they buy it.” That...Read More
5 useful benchmarks for guiding how gated content is best used B2B marketing
Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year Netline, which develops marketing software for lead generation, is out with the latest edition of its...Read More
5 ways generative AI is changing organic search traffic in B2B marketing
The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human...Read More
