Engagement and media coverage are the top objectives for B2B events, survey says
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed Customer engagement and PR – coverage – were the top goals for B2B events, according...Read More
Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might...Read More
How B2B Marketing Can Get More Content Value out of Trade Shows
In-person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. For example, the most recent...Read More
