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Advocating for a Better Workplace; Off Script No

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

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20 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for...
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Most Important Part of Startup Tech Marketing Creating a Great Culture

The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin

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19 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
There’s old saying that luck is the intersection of opportunity and preparation.  That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was...
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Can you Really Profit Directly from Content Marketing Proceed with Caution

Can you Profit Directly from Content Marketing? Maybe.

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05 Dec 2017
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Frank Strong, MA, MBA
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0 Comment
Regular readers know I bought into the concept of “content marketing” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing...
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Content Marketing as an Infinite Game

Game Theory: Content Marketing as an Infinite Game

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26 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
In game theory, there are two types of games:  finite and infinite. A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview. During...
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6 Keys to Content Marketing for Big Brands

Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

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14 Jul 2015
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Frank Strong, MA, MBA
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1 Comment
Every company is a media company. It’s one of those catchy phrases that took off a few years ago, soon became cliché to the point it’s almost passé. Almost passé. Content marketing is the new branding Content marketing *is* PR...
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Engineering the Enterprise for Content Marketing

Engineering the Enterprise for Content Marketing

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23 Jun 2015
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Frank Strong, MA, MBA
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2 Comments
Recently a puzzle like the one nearby made rounds on the web.   Fifth-grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one. ...
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Study Big Companies Lag at Blogging Social Media

Study: Big Companies Lag at Blogging, Social Media

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21 Oct 2014
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Frank Strong, MA, MBA
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13 Comments
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools...
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Fear-Why-Smart-People-Avoid-Social-Media

Fear: Why Smart People Avoid Social Media

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24 Oct 2013
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Frank Strong, MA, MBA
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4 Comments
Why is it smart and savvy business people – especially marketers – have no social media presence? Think the reason is time?  I suggest it’s not time at all but fear.  Why fear?  Because especially in large organizations, we’ve been...
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view of the city of raleigh

PR Acquisition Analysis: Market Opportunity in Raleigh-Durham

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11 Jan 2013
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Frank Strong, MA, MBA
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0 Comment
  Sometimes to grow a business you’ve got to expand the boundaries.  That’s exactly what PR firms have been doing over the last few years. Just this week Richard Edelman embraced paid media — a smart move because the PR...
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technology-distracted-2

Technology, Distracted: Citizen Soldiers and the Effects of Connectivity Down Range

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29 Mar 2012
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Frank Strong, MA, MBA
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3 Comments
Technology.   It makes life both easier and more complicated; it simplifies and streamlines, but it also complicates and adds a line or two on the to-do list. The irony of technology has become more apparent to me over the last...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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