Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM
In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for...Read More
The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin
There’s old saying that luck is the intersection of opportunity and preparation. That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was...Read More
Can you Profit Directly from Content Marketing? Maybe.
Regular readers know I bought into the concept of “content marketing” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing...Read More
Game Theory: Content Marketing as an Infinite Game
In game theory, there are two types of games: finite and infinite. A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview. During...Read More
Big Brands: Content Marketing isn’t a Campaign, It’s a Culture
Every company is a media company. It’s one of those catchy phrases that took off a few years ago, soon became cliché to the point it’s almost passé. Almost passé. Content marketing is the new branding Content marketing *is* PR...Read More
Engineering the Enterprise for Content Marketing
Recently a puzzle like the one nearby made rounds on the web. Fifth-grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one. ...Read More
Study: Big Companies Lag at Blogging, Social Media
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools...Read More
Fear: Why Smart People Avoid Social Media
Why is it smart and savvy business people – especially marketers – have no social media presence? Think the reason is time? I suggest it’s not time at all but fear. Why fear? Because especially in large organizations, we’ve been...Read More
PR Acquisition Analysis: Market Opportunity in Raleigh-Durham
Sometimes to grow a business you’ve got to expand the boundaries. That’s exactly what PR firms have been doing over the last few years. Just this week Richard Edelman embraced paid media — a smart move because the PR...Read More
Technology, Distracted: Citizen Soldiers and the Effects of Connectivity Down Range
Technology. It makes life both easier and more complicated; it simplifies and streamlines, but it also complicates and adds a line or two on the to-do list. The irony of technology has become more apparent to me over the last...Read More
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