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PR
Marketing
Social Media

5 takes on Gartner’s new optimism for PR and earned media in the age of AI

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Frank Strong, MA, MBA

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Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double LLMs are poised to replace search and more and more businesses will turn to PR...

Chatting with the robots inside PR software [PR tech summary no. 62]

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Frank Strong, MA, MBA

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Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists Generative AI is changing search. That change is starting at the foundation. For example, traditional search was built on backlinks. Google understood...

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Popular Posts

Why we need to stop using that statistic about goldfish, brains and attention span

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Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions

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Not just seen, but believed: trust is the new mandate for marketing and comms

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The top PR priorities, challenges and opportunities in 2026 [survey]

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Recent Posts

Marketing (and PR’s) obligation to the business if they want credibility
Survey: Marketing and comms see AI visibility as significant but are still navigating how to improve it
Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
A theory on why B2B marketing requires so many darn customer touches today
7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]
Why great writing starts with the audience [special guest post]
International travelers to the World Cup remind Americans to be grateful
Why is the PESO model essential to PR? [special guest post]
Is AI visibility giving marcom déjà vu? It should. Here’s why.
What is public relations? Trust, credibility and third-party validation [special guest post]

About Us
About Frank Strong
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2024 Sword and the Script Media, LLC. All Rights Reserved.

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