Missing in Action: Sheer Passion in Marketing Goes a Long Way
Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. But there’s a characteristic that often goes missing in marketing that counts for a lot...Read More
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Your Marketing Predecessor was Probably a Hot Mess [UML]
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...Read More
Top Marketer: The Art and Science of a CMO [UML]
IBM recently named Michelle Peluso as VP and CMO for the company. According to Adweek the title is brand new to IBM and signifies the growing importance of marketing in the company. The same article also reported, “Peluso will report...Read More
Trust Economy: Summaries to 4 Content Marketing Studies
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Yet it’s still important to pause from time-to-time and review the data and trends. The trends...Read More
Marketing Strategy: The Looming Knowledge Crisis
Social media is making marketing lazy. It’s created a “cut and paste” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. I think he’s on to something,...Read More
Marketing Curiosity: The Cliff Notes to 5 Recent Surveys
Curiosity is an attribute that serves marketers well. Beyond understanding that something works, curiosity leads us to strive to understand why something works. I often the find the catalyst for curiosity comes in the form of a hunch, experience or intuition. ...Read More
Unscripted Marketing Links: Moms, Lead Forms and Long Form
After hours and hours of time invested in researching small business accounting programs, he felt like he wasn’t any better off. Why? Because there are so many opposing opinions on the web it’s hard to get a sense of consensus....Read More
The CMO Survey with Social & Mobile Marketing Takeaways
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest...Read More
Sign of Content Marketing Times: CMO, Survey and a VC
Jeff Jones took two unusual steps among executives in large enterprises. First, he responded. Second, he responded with humility and grace. As the CMO of Target, Jones was responding of course, to a Gawker story that circulated the social web...Read More
Infographic: Social Media Short Hand for the un-Social CMO
So much for the Social CMO. A recent study by IBM indicates just one-fifth of CMOs incorporate social media in digital marketing. This suggests to me that social media is either completely useless, or it still presents and enormous and...Read More
