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The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

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02 Oct 2018
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Frank Strong, MA, MBA
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0 Comment
A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He...
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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs

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25 Sep 2018
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Frank Strong, MA, MBA
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0 Comment
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...
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How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script #31: Nicole Wojno of UserIQ

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

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21 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed...
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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

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08 May 2018
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Frank Strong, MA, MBA
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0 Comment
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey...
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Habits Capabilities and Peer Reviews of the Modern CMO [UML]

Habits, Capabilities and Peer Reviews of the Modern CMO [UML]

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17 Feb 2018
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Frank Strong, MA, MBA
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0 Comment
“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker To say the role of the modern CMO is challenging is an understatement. The marketing landscape...
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We are All Forever Students of Marketing

We are All Forever Students of Marketing [UML]

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30 Sep 2017
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Frank Strong, MA, MBA
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0 Comment
We are all forever students. I’m pretty sure the first time I heard a variation phrase, it was many years ago, and by Brian Solis.  It’s an elegant idea and a nice balance to a marketing world where today, many...
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The Essential Characteristics of an Effective CMO [UML]

The Essential Characteristics of an Effective CMO [UML]

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19 Aug 2017
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Frank Strong, MA, MBA
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0 Comment
To say the role of the CMO has evolved is an understatement.  In some ways, CMO often seems pulled in opposing directions. On one hand, a core competency in analytics and automation are a prerequisite. Yet on the other, businesses...
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Marketing without Authority is Marketing without Accountability

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11 Jul 2017
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Frank Strong, MA, MBA
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0 Comment
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles.  The authors say many CMOs are “limited mostly to marketing...
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The Interim CMO as Change Agent; Off Script 19 Sophie Shiatis-header

The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis

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05 Jul 2017
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Frank Strong, MA, MBA
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0 Comment
The word “interim” might conjure the idea of provisional, or temporary, or stopgap, but there’s one more way to think about it according to the Merriam-Webster definition: intervening. It’s especially relevant at critical moments in time – an interim to...
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Internet Marketing Trends What’s the Business Impact [UML]v

Internet Marketing Trends: What’s the Business Impact? [UML]

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10 Jun 2017
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Frank Strong, MA, MBA
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0 Comment
As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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