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2020 Marketing Budget Planning Here’s How Marketers Say Spending is Shaping Up

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

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22 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,...
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3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

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28 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view...
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

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10 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
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All Marketing is NOT Content Marketing

All Marketing is NOT Content Marketing

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27 Aug 2019
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Frank Strong, MA, MBA
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0 Comment
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers...
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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

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25 Jun 2019
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Frank Strong, MA, MBA
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0 Comment
Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. This...
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The Skim on 3 Credible Studies About the CMO

Outperform: The Skim on 3 Credible Studies About the CMO [UML]

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13 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency. We all have...
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Should Marketing Be Held to a Higher Standard Off Script No

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

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19 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. There she had...
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

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16 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point...
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The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; plus 7 More that are Worth Your Reading While

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

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01 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. New posts go up...
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18 Statistics that Read Like a Meta Description for the Year 2018 in Marketing and PR

18 Marketing and PR Statistics that Read Like a Meta Description for the Year 2018

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04 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end,...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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