Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...Read More
Partisan Politics Complicates PR and Comms for Business, Survey Finds
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...Read More
3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...Read More
Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow, 2x CMO
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is...Read More
2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,...Read More
![3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/09/3-Alternate-Viewpoints-on-What’s-Happening-to-the-CMO-Role.jpg)
3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view...Read More
6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...Read More
All Marketing is NOT Content Marketing
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers...Read More
A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle
Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. This...Read More
Outperform: The Skim on 3 Credible Studies About the CMO [UML]
Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency. We all have...Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
