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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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Is Brand Building Becoming Cool in Marketing Again?

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23 Mar 2021
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Frank Strong, MA, MBA
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Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind; zero-click searches are just adding to the business case Last year, 65% of Google searches did not result in a click,...
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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

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16 Mar 2021
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Frank Strong, MA, MBA
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CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,...
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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...
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6 Reasons B2B Marketers are Unsatisfied with their Own Content

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10 Nov 2020
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Frank Strong, MA, MBA
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B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications, “68% of B2B...
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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

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08 Sep 2020
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Frank Strong, MA, MBA
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Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Some of the studies are surveys I’ve helped field, like...
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Should the Public Relations Report to the CEO or CMO?

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30 Jun 2020
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Frank Strong, MA, MBA
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Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

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15 Feb 2020
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Frank Strong, MA, MBA
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To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As...
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Storytelling is the Essence of Brand Development Off Script No 44 Jeffrey Crow

Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow, 2x CMO

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19 Nov 2019
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Frank Strong, MA, MBA
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Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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