10 things PR teams need from clients to do good work
Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s collaboration Media relations, what many think of as “PR” isn’t a magic button. PR people...Read More
The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche If you ask communicators and PR professionals why clients hire outside...Read More
A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners
Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has well-defined etiquette for radio network traffic. When you have a TIC – troops in contact...Read More
