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9 Little PR Stories from My Stint with the Ringling Bros. and Barnum & Baily Circus

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

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09 May 2017
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Frank Strong, MA, MBA
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0 Comment
The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus.  Like many in the middle, I have mixed feelings around the circumstances of its demise.  It does seem...
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The Tao of Hip Hop's PR Revival

The Tao of Hip Hop’s PR Revival

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17 Nov 2009
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Frank Strong, MA, MBA
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1 Comment
Misunderstood. That was Howard Stern’s pitch in a movie aimed at reinventing himself. But as far as celebrity PR makeovers go, a handful of hip-hop artists are stand out. Take Marketplace’s interview with Robert Diggs — better know as RZA of the Wu-Tang Clan...
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U2 Bono and Cause-related PR

U2, Bono and Cause-Related Marketing

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30 Sep 2009
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Frank Strong, MA, MBA
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0 Comment
American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed to do something about that — and while I’ve seen news coverage of their cause-related...
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Michael Phelps and the Media

Michael and the Media

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03 Feb 2009
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Frank Strong, MA, MBA
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0 Comment
Much ado about Michael Phelps. Well, so much for the person as the focus seems to be on his image. As Fox News wrote, “A photo of Phelps smoking marijuana out of a bong at a party in November has brought his...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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