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U2 Bono and Cause-related PR

U2, Bono and Cause-Related Marketing

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30 Sep 2009
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Frank Strong, MA, MBA
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American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed to do something about that — and while I’ve seen news coverage of their cause-related...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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