Is the Buyer’s Journey Becoming Passé?
A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. More precisely the statistic read something like this: “Today’s buyers might be anywhere from two-thirds... Read More
![Attract, Convert, Retain, a B2B Marketing Roundup [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/Attract-Convert-Retain-a-B2B-Marketing-Roundup-UML.jpg)
Attract, Convert, Retain, a B2B Marketing Roundup [UML]
The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel, and it’s never been harder for organizations to map out what that journey looks like. This is especially true... Read More
![Earned Media Poised for New Prominence in 2018 [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Earned-Media-Poised-for-New-Prominence-in-2018-UML-150x150.jpg)
