HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

B2B Sales Cycles Get Longer and Involve More Decision Makers

/
30 Nov 2021
/
Frank Strong, MA, MBA
/
0 Comment
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown B2B sales cycles are getting longer – and the process involves more decision-makers. That’s...
Read More

B2B Sales Cycles are Getting Longer, Study Says

/
24 Sep 2020
/
Frank Strong, MA, MBA
/
0 Comment
68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of...
Read More
Is the Buyer’s Journey Becoming Passé

Is the Buyer’s Journey Becoming Passé?

/
27 Feb 2018
/
Frank Strong, MA, MBA
/
0 Comment
A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. More precisely the statistic read something like this: “Today’s buyers might be anywhere from two-thirds...
Read More
Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

/
29 Oct 2016
/
Frank Strong, MA, MBA
/
0 Comment
The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel, and it’s never been harder for organizations to map out what that journey looks like. This is especially true...
Read More
Infographic- A Data Link between Marketing and Sales-header

Infographic: Nurturing the Gap between Marketing and Sales

/
09 Aug 2014
/
Frank Strong, MA, MBA
/
1 Comment
A while back, as I was taking command of a headquarters company in an infantry battalion, I was fortunate to have been paired with a First Sergeant (he senior enlisted advisor for a company grade commander) who was the king...
Read More

The Buyer’s Journey and Why Content Marketing is a Thing

/
08 Jul 2014
/
Frank Strong, MA, MBA
/
4 Comments
By the time a customer talks to sales, they are 90% through the buyer’s journey and close to a purchase decision; content marketing is more important than ever. In January 2013, I was licensed to skydive.  For a variety of...
Read More
         

banner
banner
banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
/
0 Comment
/
18 Apr 2023
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
/
0 Comment
/
28 Mar 2023
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
/
0 Comment
/
20 Jun 2023
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021

Recent Posts

  • Your ‘welcome email’ has the highest open rate and CTR
  • Financial analysts say marketing is an investment, not a cost
  • How to solve the top content creation challenges in B2B content marketing
  • Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
  • 3 benchmarks for your B2B marketing budget as a percentage of revenue
  • 7 Reasons your competitor was included in a story…but you weren’t
  • PR ought to be in the B2B marketing mix because that’s where tech buyers look first
  • Trust issues: the one reason buyers give B2B content a letter grade of “D”
  • Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
  • Survey shows people follow brands on social media to stay informed about new products and services
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT