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Is the Buyer’s Journey Becoming Passé

Is the Buyer’s Journey Becoming Passé?

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A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. More precisely the statistic read something like this: “Today’s buyers might be anywhere from two-thirds...

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

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The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel, and it’s never been harder for organizations to map out what that journey looks like. This is especially true...

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Popular Posts

9 Durable Marketing Podcast Subscriptions that Stand Up to Time

9 Highly Recommended Marketing Podcasts that Stand Up over Time

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

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This is How the Sorry State of Media Relations Ends

This is How the Sorry State of Media Relations Ends

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Is media relations getting harder

Is Media Relations Getting Harder?

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

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Recent Posts

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2016 Sword and the Script Median, LLC. All Rights Reserved.

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