B2B Sales Cycles are Getting Longer, Study Says
68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of...Read More
Is the Buyer’s Journey Becoming Passé?
A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. More precisely the statistic read something like this: “Today’s buyers might be anywhere from two-thirds...Read More
![Attract, Convert, Retain, a B2B Marketing Roundup [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/Attract-Convert-Retain-a-B2B-Marketing-Roundup-UML.jpg)
Attract, Convert, Retain, a B2B Marketing Roundup [UML]
The buyer’s journey is a trendy topic in marketing circles and for good reason. Buyers today hop from channel to channel, and it’s never been harder for organizations to map out what that journey looks like. This is especially true...Read More
Infographic: Nurturing the Gap between Marketing and Sales
A while back, as I was taking command of a headquarters company in an infantry battalion, I was fortunate to have been paired with a First Sergeant (he senior enlisted advisor for a company grade commander) who was the king...Read More
The Buyer’s Journey and Why Content Marketing is a Thing
In January 2013, I was licensed to skydive. For a variety of very good reasons, it had taken me roughly 10 months to complete the accelerated freefall (AFF) course at Skydive Orange. As a newly licensed skydiver, I needed to think...Read More
