Marketers without the authority to execute leads to marketing without accountability
Marketing needs to accept accountability, but it also needs the authority to execute. Marketing can’t have it both ways – and the business can’t either. The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and...Read More
7 Takeaways from Mindful Social Media Marketing [Book Review]
The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. In some ways, mindfulness is the antithesis of multitasking, though...Read More
