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Marketing without Authority is Marketing without Accountability

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11 Jul 2017
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Frank Strong, MA, MBA
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The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles.  The authors say many CMOs are “limited mostly to marketing...
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7 Takeaways from Mindful Social Media Marketing

7 Takeaways from Mindful Social Media Marketing [Book Review]

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02 Feb 2016
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Frank Strong, MA, MBA
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  The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. In some ways, mindfulness is the antithesis of multitasking, though...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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