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Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

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12 Jan 2021
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Frank Strong, MA, MBA
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Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum No. 9]

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04 Feb 2020
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Frank Strong, MA, MBA
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Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

New Tech Products and New Features for PR Pros; Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes [PR Tech Sum No. 6]

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01 Oct 2019
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Frank Strong, MA, MBA
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The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Business Wire, Meltwater, Onclusive, Cision, TrendKite [PR Tech Sum No. 3]

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02 Jul 2019
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Frank Strong, MA, MBA
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At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary (PR tech sum) and here’s...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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