In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR...Read More
Marketing: Investment, Cost or Profit Center?
“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker Should marketing be a profit center? Consider this question carefully because I...Read More
The End of Free
by Frank Strong Free. It was a model championed by websites, let alone social networks, for nearly a decade. Offer a service for free, build the user base and then sell ads on the platform. With the possibilities of the...Read More
Livefyre: How Customer Service Trumps PR
by Frank Strong It’s not every day a company provides amazing service. When a company does provide good service — it usually blows our mind because we are so accustom to lousy service: Endless automated phone mazes that feel like...Read More
WSJ’s New Business Model: Write Once, Charge Three Times
Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader of The Journal, I believe the reasons why are quite clear: it hires great journalists,...Read More
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