HOME ABOUT US LEADERSHIP SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
In-Housing Trend What PR Agencies and Marketing Firms can Learn from Law Firms

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

/
02 Apr 2019
/
Frank Strong, MA, MBA
/
0 Comment
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR...
Read More

Marketing: Investment, Cost or Profit Center?

/
14 Jun 2016
/
Frank Strong, MA, MBA
/
1 Comment
“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker Should marketing be a profit center? Consider this question carefully because I...
Read More

The End of Free

/
07 May 2013
/
Frank Strong, MA, MBA
/
1 Comment
by Frank Strong Free. It was a model championed by websites, let alone social networks, for nearly a decade. Offer a service for free, build the user base and then sell ads on the platform. With the possibilities of the...
Read More

Livefyre: How Customer Service Trumps PR

/
26 Mar 2013
/
Frank Strong, MA, MBA
/
23 Comments
by Frank Strong It’s not every day a company provides amazing service.  When a company does provide good service — it usually blows our mind because we are so accustom to lousy service: Endless automated phone mazes that feel like...
Read More

WSJ’s New Business Model: Write Once, Charge Three Times

/
17 Sep 2009
/
Frank Strong, MA, MBA
/
0 Comment
Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader of The Journal, I believe the reasons why are quite clear: it hires great journalists,...
Read More

      

banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
/
0 Comment
/
30 Jun 2021
B2B Sales Cycles Get Longer and Involve More Decision Makers
/
0 Comment
/
30 Nov 2021
8 Innovations in Public Relations Technology to Watch
/
0 Comment
/
19 Jan 2021
10 Timeless Creative PR Ideas
10 Timeless Creative PR Ideas for Public Relations Professionals
/
7 Comments
/
03 Dec 2013

Recent Posts

  • 3 Simple Tips for Getting Better Coverage of Your Surveys
  • Why It’s Important to Maintain Marketing and PR Budgets in a Recession
  • Is Video Worth the Cost in B2B Marketing?
  • After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention
  • Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey
  • B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
  • Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022
  • Spending on PR Software Growing Again, Study Finds
  • The 6 Top B2B Content Formats Buyers Find Most Valuable
  • Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
  • About Us
  • Leadership
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2022 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT